Answer:
Answer to each part of the question is given below separately under specific headings with detailed explanation.
Explanation:
<u>a) Branding strategy recommendation</u>
The branding strategy they should opt is a multi-branding strategy, in which a company's objective is to market more than one product and/or brand under the same hood in order to increase their overall market share. This strategy is somewhat used by other known car manufacturers such as Toyota (Lexus), Honda (Acura) etc.
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<u>b) Branding strategy trade-offs</u>
The trade-off with this strategy is that the attention of Ferrari would be diverted from their main market segment and therefore, they will not be providing new products to the luxury market.
This will give the other companies in the same market segment the opportunity to increase their market share in the same segment.
<u>c) Opinion on the trading-down strategy</u>
It is fairly a risk for Ferrari to opt for the trading down strategy. This is due to the fact that their main market and objective is the luxury market to buy their expensive cars. Focusing on the new strategy could hurt their brand equity and this may impact their loyal buyers.
However, such could be avoided if they market this strategy with a foreign brand name and promote the name under the Ferrari hood by saying that the foreign brand has been designed by the Ferrari. Keeping the original Ferrari name and objective separate from this brand.
Answer:
a. What additional annual cost is $2250
b. Other Benefits of optimal order quantity - Reduces Obsolescence of Stock
Explanation:
The additional annual cost that Garden Variety Flower is <em>the Holding or Carrying Cost</em> of Inventory
Holding or Carrying Cost = Order Quantity/ 2 × Carrying Cost per Unit
Holding Cost at the Usage Level = ( 750/2) × ($2×30%) = $225
Holding Cost at Current Usage = ( 1500/2) × ($2×30%) = $450
Additional Holding Cost = $2250
Answer:
a. Concentric diversification
Explanation:
The concentric diversification is a diversification in which a company purchased or developed its new products that are closely related to that product in which the company is dealing in order to enter one or more markets
Here in the given situation, since the company produced that product that are same to their current markets so that they could enter into a new customer group so this represents the concentric diversification
Answer:
<u>C. Scenario planning helps create strategic plans that are more flexible, and thus more effective than those created through the more static strategic planning approach.</u>
<u>Explanation:</u>
Even though both models or techniques are important, they are different in their degree of effectiveness.
For example, scenario planning creates solutions which are flexible in overcoming barriers to the organizations goals such as a new government policy. Thus, they are generally considered more effective than those created through strategic planning approach such as the SWOT (Strength, Weakness, Opportunity, and Threats) analysis.
Answer:
D. By helping them cover unforeseen expenses
