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Sav [38]
2 years ago
5

If a manager designs the shoe department in a manner that one of its private-label pairs of shoes, priced at $39.99, is position

ed next to a well-known national brand of shoes priced at $69.99, what strategy is the manager attempting to accomplish?
Business
1 answer:
Mandarinka [93]2 years ago
4 0
<span>This is reference pricing. The store-brand of the shoes is placed close enough to the national, name-brand that the customer can see the difference in the two prices. This gives the customer a reference point to see how much they might actually be saving by going with a private-label product.</span>
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Option (c) is correct.

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$1,692

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