Question

Newport Industries is one of the first producers of a unique consumer product. The company has chosen a low-price strategy, hoping this will enable them to quickly attract many customers while discouraging potential competitors from entering the market. Newport's approach to pricing is a classic example of the skimming strategy.A. TrueB. FalseThe ability to integrate computers into the design and manufacture of products has had the greatest impact on production techniques in recent years.A. TrueB. FalseIn the evaluation of the promotion, it's best to establish a promotional strategy that can reach multiple targets rather than developing a separate promotion mix for each target group.A. TrueB. FalseBright Electronics has found it needs to reorganize, including a significant trim of its middle management. This action will likely result in:_______.
a. acquiring additional firms.b. flattening the organization and empowering employees, allowing them to get closer to the customer.c. increasing the size of its traditional departments to handle 24/7 operations.d. centralizing its decision making to better control its total quality management program.Empowerment means:______.a. giving employees the authority to make decisions.b. making certain that employees always defer to management when making decisions.c. hiring employees that do not require training due to the costly nature of this activity.d. asking employees to write the policies which govern their jobs.School Days Centers specialize in helping students with difficulties. With locations around the country, each center consists of a manager and several tutor and counselors. The counselors and tutor have a great deal of flexibility to design programs specifically for individual students. In fact, these first-line employees are considered to be the key people in the organization, and the manager's main function is to assist these employees in matters such as scheduling and securing necessary materials. This type of arrangement suggests that School Days is an inverted organization.A. TrueB. False

Answer 1

Answer:

1. False

2. False

3. d. centralizing its decision making to better control its total quality management program

4. a.

5. True

Explanation:

1. Remember, a skimming strategy does the opposite–where a company chooses the highest possible price not the lowest price for their product when entering the market.

2. Indeed, this has impacted on production techniques in recent years. For example, from labour intensive car factories in the past we now have fully automated car factories that require very few workforce.

3. Remember, centralization results when there are fewer people in the line of authority. Therefore, if Brights Electronics decision to reorganize and significantly trim its middle management would result in centralized decision making and a better control its total quality management program.

4. Note that the promotional mix involves target based marketing, therefore each target market may have unique characteristics. And to attract each target market would involve establishing a promotional strategy that can reach multiple targets rather than developing a separate promotion mix for each target group.

5. An inverted organization is one that has a reversal from the normal line of authority found in most organization. Instead of top to bottom it now bottom to top. This implies that the manager who normally would play major role in deciding strategies to be taken doesn't, but the bottom line employees performs that responsibility. Thus, School Days Center can be rightly called an inverted organization.