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Oxana [17]
3 years ago
9

Penelope, a sales representative for ADT Security Services, is meeting with Oliver and Gina Kim to discuss installing a security

system in their new home. During the meeting, Penelope delivers a short presentation from her tablet computer, but she is more interested in engaging with the Kims in two-way communication. What type of integrated marketing tool does this example illustrate?
Business
1 answer:
romanna [79]3 years ago
7 0

Answer:

Personal Selling

Explanation:

The marketing tool illustrated in the question is personal selling. Personal selling is a marketing strategy that involves a sales rep meeting with a potential client for business purpose.

It makes use of 7 approaches as listed: Prospecting ,pre-approach, approach,presentation , meeting and overcoming objection , closing the sale and follow up,

In the question , we can see that Penelope fulfilled some of the approaches in the course of her meeting with the Kims.

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A requisition communicates internal need, a PO is a request made to external suppliers. a. True b. False
Alex_Xolod [135]

Answer:

a. True.

Explanation:

If there is need for purchasing goods in a company then a purchase requisition is initiated by the department. This purchase requisitions is then processed to initiate purchase order after the requirement for goods is confirmed. The purchase order is sent to external supplier to confirm purchasing of goods or services. This is a commercial document which helps control the purchasing in the organization. This document clearly mentions the quantity, price and any additional features of the product which are required by the company.

5 0
3 years ago
Read 2 more answers
What does it mean for a savings account to have a minimum balance?
Fittoniya [83]

Answer:

D

Explanation:

A savings account is an account owned by an individual at a bank. He keeps his money there, and earn interest at the end of the month for his savings.

A minimum balance is sometimes required by the banks for a savings account, customers are expected to keep such minimum balance always if not, the account will be closed down.

5 0
3 years ago
Suppose the observed annual quantity of steel exchanged in the European market is 30 million metric tons, and the observed marke
VARVARA [1.3K]

Answer:

-0.10

Explanation:

To calculate this, we us the formula for calculating elasticity of demand (E) relevant for the demand equation as follow:

E = (P / Q) * (dQ / dP) .............................. (1)

Where,

Q = 30

P = 90

E = -0.3

dQ / dP = b = ?

We then substitute all the value into equation (1) and have:

-0.3 = (90 / 30)  * b

-0.3 = 3 * b

b = -0.3 /3

b = -0.10

Therefore, appropriate value for the price coefficient (b) in a linear demand function Q is  -0.10.

NB:

Although this not part of the question, but note that how the linear demand function will look can be obtained by first solving for the constant term (a) as follows:

Q = a - 0.10P

Substituting for Q and P, we can solve for a as follows:

30 = a – (0.1 * 90)

30 = a – 9

a = 30 + 9 = 39

Therefore, the linear demand equation can be stated as follows:

Q = 39 – 0.1P

5 0
4 years ago
In Da Houz is a bar which mostly plays trance music, and has a dedicated day every week for local bands to perform. In Da Houz t
Dmitry_Shevchenko [17]

Answer:

Direct marketing            

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In simple words, Direct marketing relates to the means of selling an deal, where companies specifically interact with a pre-selected client and provide a mechanism for veiled reference. It has also been recognized as direct reaction marketing amongst practitioners.

The least likely to be successful is indeed a direct marketing message that is sent to the largest possible public. After all, while simply irritating several other beneficiaries, the business can gain few more consumers.

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