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Oxana [17]
3 years ago
9

Penelope, a sales representative for ADT Security Services, is meeting with Oliver and Gina Kim to discuss installing a security

system in their new home. During the meeting, Penelope delivers a short presentation from her tablet computer, but she is more interested in engaging with the Kims in two-way communication. What type of integrated marketing tool does this example illustrate?
Business
1 answer:
romanna [79]3 years ago
7 0

Answer:

Personal Selling

Explanation:

The marketing tool illustrated in the question is personal selling. Personal selling is a marketing strategy that involves a sales rep meeting with a potential client for business purpose.

It makes use of 7 approaches as listed: Prospecting ,pre-approach, approach,presentation , meeting and overcoming objection , closing the sale and follow up,

In the question , we can see that Penelope fulfilled some of the approaches in the course of her meeting with the Kims.

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vovikov84 [41]

Answer: Market development.

Explanation:

Market development is the process of rebranding a product to make an already existing product more marketable to consumers(both those already consuming the products and those yet to consume them). This market development involves using various creative means to make an already existing product more attractive to consumers.

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An electronic exchange is an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market i
Natalija [7]

Answer:

False

Explanation:

Buyers and Sellers do not physically see each other

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The manager of the marketing team has thoughtfully selected team members with their strengths in mind to play roles based on the
hodyreva [135]

Answer:

The correct option is advisor.

Explanation:

In business, advisors can be described as persons who evaluate circumstances and suggest options as what could be done during different circumstances. These options are suggested for the benefit of the company and to lead it towards success. An advisor usually evaluates the business plan for a company.

In the above-mentioned scenario, Andy is entitled to evaluate particular situations and provide better options, hence she is playing the role of an advisor.

3 0
3 years ago
Read 2 more answers
In which of the following scenarios will you be entitled to pay the least amount of money out-of-pocket for a medical expense?
Romashka [77]
B. You have health insurance with a $500 deductible.
6 0
4 years ago
​Colgate-Palmolive Company has just paid an annual dividend of $ 1.09. Analysts are predicting dividends to grow by $ 0.19 per y
sveta [45]

Answer:

$74.62

Explanation:

Div₀ = $1.09

expected growth $0.19 per year

Div₁ = $1.28

Div₂ = $1.47

Div₃ = $1.66

Div₄ = $1.85

Div₅ = $2.04

then constant growth rte of 5.3%

equity cost = 7.5%

first we need to determine the stock price in year 5 using the Gordon growth model:

stock price = [dividend x (1+g)] / (Re - g) = ($2.04 x 1.053) / (7.5% - 5.3%) = $97.64

now we can discount all the future cash flows:

stock price = $1.28/1.075 + $1.47/1.075² + $1.66/1.075³ + $1.85/1.075⁴ + $2.04/1.075⁵ + $97.64/1.075⁵ = $1.19 + $1.27 + $1.34 + $1.39 + $1.42 + $68.01 = $74.62

8 0
3 years ago
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