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lara31 [8.8K]
2 years ago
10

Negacho, a food and beverage company, introduced a new flavor of potato chips called South Indian Chillis. It received a positiv

e response from consumers, which prompted Brex Mex, another food company, to introduce its own Szechuan flavored chips. In this scenario, which of the following is most likely to have influenced Brex Mex to produce a product similar to Negacho's?A. Establishment of new industriesB. Access to factors of productionC. Reduced riskD. Inflow of innovation
Business
1 answer:
Genrish500 [490]2 years ago
8 0

Answer:

Inflow of innovation

Explanation:

Negacho introduced its new flavoured chips and received positive response. This shows that the market is open to adopting new innovative products

This is what prompted Brex Mex to introduce their own flavored potato chips.

Basically the market is favorable to introduction of new ideas and products.

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The goal is to create consumer demand before kickstarting production.

In this case, we have a perfect example of a pull strategy, because Hyun will not start production unless it has proof of demand from a customer, the proof being a order.

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