Question

During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. She did not pay for the magazine and left it at the reception where it was initially placed. This scenario is an illustration of:
A. primary readership.
B. guaranteed readership.
C. pass-along readership.
D. total readership.
E. principal readership.

Answer 1

Answer:

C, pass-along readership

Explanation:

A pass-along reader is an individual that does not purchase a magazine or newspaper to read but rather reads a paper or magazine after someone else has purchased.

Pass-along readership accounts for most parts of the readership that we have today.

In the case of Lily, reading a magazine that she did not pay for while waiting at the reception is a clear case of pass-along readership because she did not purchase the magazine but rather read it after the salon has purchased it.

Cheers.