Like constructing a house, brains are built upon a strong foundation. This starts before birth, and is very important during the first three years of life. Brain cells are “raw” materials — much like lumber is a raw material in building a house, and a child’s experiences and interactions help build the structure, put in the wiring, and paint the walls. Heredity (nature) determines the basic number of “neurons” (brain nerve cells) children are born with, and their initial arrangement
The delivery technique Marcus is using while delivering a speech verbatim from a teleprompter is manuscript delivery.
So the text he is reading is called a manuscript, and he is delivering it in front of cameras or people. Verbatim means word for word - so he is reading everything that is written in the text. This is a common method of reading text during news on TV, for example.
This advertisements targets your fears
It's basically telling you that you can get cancer from it, so because you're afraid of cancer, you don't want to purchase it.