Question

When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?a. new employee recruitment and sales leads generated
b. advocate engagement, which is measured by weekly and monthly active participants
c. % decrease in cost per click and cost per impression
d. social reach, which is a measure of the volume of content being shared to all different social networks
e. website traffic resulting from employee shares, which can be measured through the use of UTM links

Answer 1

Answer: a. new employee recruitment and sales leads generated

Explanation:

The objective of the program is to allow existing workforce/ employees to become brand ambassadors .Hence , attention won't be paid to recruitment