The term form utility simply refers to the value consumers places on finished goods. Here a company gives their product a type of form in order to increase its value and make it more accepted and more useful to consumers in this form.
When a Wine company insists on importing their wine in refrigerated containers in order to protect the wine, they are creating a form utility.
5. Ashley is a college professor who has recently graduated with her PhD and has no kids. At her first job, the University offers her the benefit of waiving tuition for her children to go to school there. Their incentive lacks ______________ for her. d. valance
