Question

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures. Such importers are creating which kind of utility?

Answer 1

Answer:

C) form utility

Explanation:

The term form utility simply refers to the value consumers places on finished goods. Here a company gives their product a type of form in order to increase its value and make it more accepted and more useful to consumers in this form.

When a Wine company insists on importing their wine in refrigerated containers in order to protect the wine, they are creating a form utility.