Innovation<span> can be defined simply as a "new idea, device, or method".</span><span> However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.</span><span> This is accomplished through more-effective </span>products<span>, </span>processes<span>, </span>services<span>, </span>technologies<span>, or business models that are readily available to </span>markets<span>, </span>governments<span> and </span>society. The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.<span> It is related to, but not the same as, </span>invention.<span> Innovation is often manifested via the </span>engineering<span> process. The </span>exnovation<span> is the opposite of innovation.</span>
Answer:
You agree that test marketing could be helpful, but you point out that it may also reveal your ideas to your competitors.
Explanation:
In the give scenario the existing famous cheesy butter biscuits sales are going down. In an effort to increase the revenue of the business the head of product development has a theory that people want lighter options today, and she has recommended test marketing a lower-fat version of the biscuits at select locations in eight major cities across the United States.
This is an innovative solution to the problem and the head of product development should be encouraged to drive the test marketing.
However marketing a lower-fat version of the biscuits at select locations in eight major cities will expose the strategy to competitors. It will be better to conduct the test in a more controlled environment away from competitors.
Answer: environmental scanning
Explanation: In simple words, environmental scanning refers to the process in which an organisation tries to gather maximum information by an event and interpret its relationship with the external and internal environment of the entity.
This process in usually done by the top management for estimating future that if there will be any opportunities to grab or any threats to be concerned about.
Hence from the above we can conclude that the given case depicts environmental scanning.
<span>Stabilization,growth,regulation,and control</span>
Answer:
Business cycles are identified as having four distinct phases: peak, trough, contraction, and expansion. Business cycle fluctuations occur around a long-term growth trend and are usually measured by considering the growth rate of real gross domestic product.
Explanation:
