Question

Jeff opened a sporting apparel store and signed a lease on the property. He also signed an agreement with the manufacturer on the amount of merchandise he will sell and the promotions he will conduct. Based on this description, which aspect of the marketing mix does he still need to work on?
a. place
b. product
c. prototype
d. promotion
e. price

Answer 1

Answer:

Price

Explanation:

According to my research on the marketing mix, I can say that based on the information provided within the question the only aspect that Jeff is missing is the Price. He needs to calculate the correct pricing for the product in order for his marketing strategy to succeed. This is the last aspect of the marketing mix since he already has the other three which are place, product, and promotion.

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