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mafiozo [28]
3 years ago
14

How has Groupon effectively used personal selling, advertising, and public relations to market its products?

Business
1 answer:
Rainbow [258]3 years ago
6 0
Groupon effectively uses personal selling, advertising, and public relations to market its products and service by Maintaining a good relationship with the customers by providing easy usage on the application as the customers are convenience. Groupon will effectively use its marketing budget in this campaign to creatively reach consumers and achieve lasting brand loyalty
You might be interested in
On December 31, 2020, Pronghorn Inc. has a machine with a book value of $1,372,400. The original cost and related accumulated de
MaRussiya [10]

Question: I was unable to find the complete question on the google search, however I find a question that was similar to the question you pasted. So I will prefer to solve the following question:

On December 31, 2017, Travis Tritt Inc. has a machine with a book value of $940,000. The original cost and related accumulated depreciation at this date are as follows.

Machine                                         $1,300,000

Less: Accumulated depreciation <u>  360,000   </u>

Book value                            $940,000

Depreciation is computed at $60,000 per year on a straight-line basis.

Presented below is a set of independent situations. For each independent situation, indicate the journal entry to be made to record the transaction. Make sure that depreciation entries are made to update the book value of the machine prior to its disposal.

A) A fire completely destroys the machine on August 31, 2018. An insurance settlement of $430,000 was received for this casualty. Assume the settlement was received immediately.

b) On April 1, 2018, Tritt sold the machine for $1,040,000 to Dwight Yoakam Company.

(c) On July 31, 2018, the company donated this machine to the Mountain King City Council. The fair market value of the machine at the time of the donation was estimated to be $1,100,000.

Answer:  

Case A

In this case the machine was destroyed by fire. Fortunately, it was insured and as a result we received an amount of $430,000. This is the recoverable amount. Now we will treat this accident as a disposal and calculate the loss on the disposal of the asset.

Step 1 Remove all the accumulated depreciation associated with the Machine

Dr Accumulated Depreciation  $360,000

Step 2 Remove the value of the Asset by cost from the Machine account

Cr   Machine (cost)         $1300,000

Step 3 Calculate the Depreciation for the 8 months

$60,000 is calculated for one year and is given in the question.

For 8 months:

Depreciation for 8 months = $60,000 * 8/12 = $40,000

Dr Depreciation Expense  $40,000

Step 4 Record the insurance received as cash received due to asset destruction.

Dr Cash Received   $430,000

Step 5 Calculate the loss or profit on the destruction

(Profit) / Loss = $1300,000 Cost - $360,000 Accumulated Depreciation - Cash Received $430,000 - $40,000 Depreciation for 8 months = $470,000

We have a loss of $470,000 and we should record it by:

Dr Loss on Disposal  $470,000

Summary

Dr Loss on Disposal                $470,000

Dr Depreciation Expense         $40,000

Dr Cash Received                     $430,000

Dr Accumulated Depreciation  $360,000

Cr               Machine (cost)                            $1300,000

Case 2

In this case the asset is been sold for $1040,000 in the start of April,2018 which means it is sold after 3 months.

The first two steps are same.

Step 1 Remove all the accumulated depreciation associated with the Machine

Dr Accumulated Depreciation  $360,000

Step 2 Remove the value of the Asset by cost from the Machine account

Cr   Machine (cost)         $1300,000

Step 3 Calculate the Depreciation for the 3 months

For 3 months:

Depreciation for 3 months = $60,000 * 3/12 = $15,000

Dr Depreciation Expense  $15,000

Step 4 Record the cash received due to asset disposal.

Dr Cash Received   $1,040,000

Step 5 Calculate the loss or profit on the destruction

(Profit) / Loss = $1300,000 Cost - $360,000 Accumulated Depreciation - Cash Received $1,040,000 - $15,000 Depreciation for 3 months = ($115,000)

We have a Profit of $115,000 and we should record it by:

Cr Profit on Disposal  $115,000

Case C

In this case, the asset is donated at the start of July, 2018. This asset will be treated the same way but their is exception that it will be revalued to the fair value of the asset and thereafter will treated as disposal for making donations. This fair value will be treated as Donation Expense and will be debited.

Revaluation of the asset:

The asset will be revalued to $1,100,000 from its carrying value. Its carrying value is $940,000 and the excessive amount will be 160,000 which will be adjusted against accumulated depreciation.

Dr Accumulated depreciation $160,000

Cr Revaluation reserve                        $160,000

Now we will treat the asset as disposal and will remove the revaluation reserve according to IAS 16 Property, Plant and Equipment. The adjustment will go to Retained earnings:

Dr Revaluation reserve   $160,000

Cr Retained Earnings               $160,000

Now we will treat the asset as disposal made against Donation:

Step 1 Remove all the accumulated depreciation associated with the Machine by $200,000 (360,000-160,000).

Dr Accumulated Depreciation  $200,000

Step 2 Remove the value of the Asset by cost from the Machine account

Cr   Machine (cost)         $1300,000

Step 3 Calculate the Depreciation for the 6 months

For 6 months:

Depreciation for 6 months = $60,000 * 6/12 = $30,000

Dr Depreciation Expense  $30,000

Step 4 There is no cash receipt because of the asset donation.

Step 5 Calculate the loss or profit on the destruction

(Profit) / Loss = $1300,000 Cost - $200,000 Accumulated Depreciation - Cash Received $0 - $30,000 Depreciation for 6 months = $1,070,000

We have made a donation of $1,070,000 and we should record it as expense:

Dr Donation Expense  $1,070,000

3 0
3 years ago
Ehler Corporation sells rock-climbing products and also operates an indoor climbing facility for climbing enthusiasts. During th
DaniilM [7]

Answer:

Ehler Corporation

a) Journal Entries:

Sept. 1  Debit Inventory $12,000

Credit 6%, 3-month Notes Payable (Pippen) $12,000)

To record issuance of note to purchase inventory.

Sept.  30 Debit Interest expense $60

Credit Interest Payable $60

To accrue interest expense ($12,000 * 6% * 1/12).

Oct.  1 Debit Climbing Wall $16,500

Credit 8%, 4-month Note Payable (Prime Bank) $16,500

To record issuance of note payable to purchase climbing wall.

Oct.  31 Debit Interest expense $170

Credit Interest payable $170

To accrue interest expense ($60 + $16,500 * 8% * 1/12).

Nov.  1 Debit Vehicle $26,000

Credit Cash $8,000

Credit 6%, 12-month Note Payable $18,000

To record the purchase of a new vehicle for climbers.

Nov.  30 Debit Interest expense $260

Credit Interest payable $260

To accrue interest expense ($170 + $18,000 * 6% * 1/12).

Dec.  1 Debit 6% Notes Payable (Pippen) $12,000)

Debit Interest payable $180

Credit Cash $12,180

To record the payment of principal and interests.

Dec.  31 Debit Interest expense $200

Credit Interest payable $200

To accrue interest expense ($110 + $90)

b) T-accounts:

Notes Payable

Date      Account Titles            Debit      Credit

Sept. 1    Inventory                                 $12,000

Oct.  1    Climbing Wall                             16,500

Nov.  1    Vehicle                                      18,000

Dec.  1    Cash                       $12,000

Dec. 31  Balance                   34,500

Interest Payable

Date       Account Titles            Debit      Credit

Sept.  30 Interest expense                          $60

Oct.  31    Interest expense                           170

Nov.  30  Interest expense                          260

Dec.  1     Cash                            $180

Dec.  31   Interest expense                         200

Dec. 31   Balance                       $510

Interest Expense

Date       Account Titles            Debit      Credit

Sept.  30 Interest payable           $60

Oct.  31    Interest payable            170

Nov.  30  Interest payable           260

Dec.  31   Interest payable           200

Dec. 31   Income summary                     $690

c) Balance Sheet:

Current liabilities:

Interest payable          $510

Notes payable       $34,500

d) Total interest expense = $690

Explanation:

a) Data and Analysis:

Sept. 1  Inventory $12,000 6% Notes Payable (Pippen) $12,000) to purchase inventory. The 3-month note payable

Sept.  30 Interest expense $60 Interest payable $60 ($12,000 * 6% * 1/12)

Oct.  1 Climbing Wall $16,500 8%, 4-month Note Payable (Prime Bank) $16,500

Oct.  31 Interest expense $170 Interest payable $170 ($60 + $16,500 * 8% * 1/12)

Nov.  1 Vehicle $26,000 Cash $8,000 6%, 12-month Note Payable $18,000

Nov.  30 Interest expense $260 Interest payable $260 ($170 + $18,000 * 6% * 1/12)

Dec.  1 6% Notes Payable (Pippen) $12,000) Interest payable $180 Cash $12,180

Dec.  31 Interest expense $200 Interest payable $200

3 0
3 years ago
What is a safe username?
Sophie [7]

gimme something to base it off of and i can get ya one

6 0
3 years ago
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Why is personal finance dependent upon your behavior?
AfilCa [17]

Personal finance depends on your behavior because you are the manager of your financial resources, so it is necessary to carry out personal planning of your finances.

Personal financial behavior can be measured by six dimensions, which are:

  1. Emergency funds
  2. Indebtedness level
  3. Savings rates
  4. Asset diversification
  5. Retirement Preparation
  6. Wealth distribution

Personal finances are directly impacted by our behaviors and decisions. Some of these behaviors are subconscious and difficult to identify, but they should be analyzed in case they negatively influence your finances.

Therefore, financial planning is essential to use your financial resources consciously and in accordance with your goals.

Learn more about personal finance here:

brainly.com/question/2961383

8 0
3 years ago
There is a need to develop theories about what kind of fraud has occurred.
Mashcka [7]
A fraud in general terms refers to a wrongful or criminal deception intended to result in a financial or personal gain. This kind of acts should be more observe especially to those people that are done by the wrongful act and theories and some investigation should be done in order to counter the next incident that might happen with the same kind of fraud.
4 0
3 years ago
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