The depleting values of Christianity were an issue of concern for a few people like Jerry Falwell who believed that the it was only possible through revived values to address some important social issues that were being ignored.
Jerry Falwell began arranging rallies with the name I love America and tried to address and bring to the notice of the people the social issues that he felt were really important.
He derived inspiration from these rallies and later established 'Moral Majority'.