Question

________ research provides insight into the underlying reasons for how and why consumers think, feel, and behave as they do, using tools such as observation, ethnographic studies, in-depth interviews, and case studies.

Answer 1

Answer:

Qualitative.

Explanation:

Qualitative research is characterized by the search for investigation of the subjective aspects of a problem. It refers to the analysis of data that cannot be measured using statistical resources, behaviors, perceptions and feelings are observed.

To achieve the expected result, reports are needed to identify the interviewees' opinions for the research, and from this data a hypothesis is formulated. Qualitative research has an exploratory character that helps in better understanding of information, values ​​the emotional, social and intellectual aspect of the target audience, being a type of research widely used in scientific and academic work.