The ratio of the percentage
change in the quantity demanded of a good to a percentage change in its price
refers to the price elasticity of demand.
<span>To add, price elasticity of demand (PED or Ed) is a measure used
in economics to show the responsiveness, or elasticity, of the quantity
demanded of a good or service to a change in its price, ceteris paribus.</span>
Answer: Suggestive selling
Explanation: the recommendation to purchase an extended warranty service in addition to the purchase of a laptop computer by the salesperson is an example of suggestive selling. It is a form of stimulus-response presentation involving suggesting an initial or an additional purchase (the extended warranty). It is also known as add-on selling or upselling and is used to increase the purchase amount of the buyer thus increasing revenue of the store.
Assess organizational resources and evaluate risks and opportunities, It is this step in the marketing planning process that best corresponds to the articulation of a 10% increase in sales.
The marketing planning process is a methodical strategy for achieving marketing objectives. The marketing planning process includes the following steps: scenario analysis, goal-setting, strategy formulation, action programme development, implementation, control, review, and assessment. All of the managerial tasks of the company are coordinated with the aid of marketing planning process. In order to accomplish the general aims and goals of the company, it not only assists in coordinating the work of its own department but also in coordinating the managerial operations of every other department. Market penetration strategy, market development strategy, product development strategy, and diversification strategy are the four different types of the marketing planning processes.
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