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brilliants [131]
3 years ago
9

Lysol sanitizing wipes entered the market at a low sales price and was supported by heavy couponing. As the initial trial period

passed, the pricing slowly rose and the couponing became more infrequent.
This activity is an example of penetration pricing.
True or False?
Business
2 answers:
sergij07 [2.7K]3 years ago
3 0

Answer:

True

Explanation:

Penetration pricing represents a marketing strategy employed by organisations with the goal of attracting customers to new products or services. These products or services are often offered at lower prices specifically to encourage people to test them and thus bring their awareness to the market, in other words, penetrate the market.

At times penetration pricing is not only used to acquaint consumers to a product, it is also used to thin out a competitor's customer base. Specifically, low prices and as stated in the question heavy couponing are strategies that are used to attract a wide number and range of customers to a product.

Lysol  therefore, used penetration pricing  based on low sales price and heavy couponing to attract consumers to its sanitizing wipes and when a satisfactory result had been achieved, the pricing rose and the couponing reduced. However, the consumer base is already established.

Tresset [83]3 years ago
3 0

Answer: True

Lysol sanitizing wipes used the penetrating price strategy.

Explanation:

Penetrating price is a marketing/ pricing strategy in which an organization sets their initial price low in order to gain the market and then gradually begins to increase the price, this strategy helps to attract customers to a product or service.

The strategy of lowering the price helps a new product or service to circulate and take over the market from it's competitors.

Goals of penetrating price strategy:

• To capture the market.

• Create customers who will become loyal to the brand.

• Get the attention of customers off their competitors.

• To compete with their competitors

• Force competitors out of market etc.

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Answer:

<em>Explained below.</em>

Explanation:

The government of Cashland government<em> should approach toward achieving economic goals.</em>

At the beginning economic goals should be achieved by the capitalist (capitalist is a person who starts an organisation or a business by investing his or her money).

But if the capitalist goes through  the current pressures, then the capitalist should be advised to adopt a more socialist approach when he or she faces the situation again in the up-coming time.

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Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?
Rina8888 [55]

Answer:

"We are here to help, Nina? Our Support Team is just a Click away".

Explanation:

As Nina is the returning customer, we should know her concerns that why she left visiting our website, did she face any problem, was she not happy with our website or what really and exactly the reason could be, therefore, message should base upon helping her and her guidance. We should direct her to talk to our team (from support department or customer care department), whether she is in need of any help. In this way, someone talking to her personally, can definitely gauge the reason and extent of the problem, therefore, the best message should be read as:

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6 0
3 years ago
As an office manager, if you had to pick three practice management ratios to do on a monthly basis, which three would you pick?
svetoff [14.1K]
As an office manager there are ratios and reports that need to be monitored on a monthly basis while others are part of the year-end report and review. The ratios that are being chosen are Current Ratio, Operating Margin and Working Capital. The one of the practice management ratios that is the most important is the Current Ratio or also known as Solvency Ratio. Current in a financial report indicates that it can either exchange the asset to cash within a one-year period or the liability is due within one year. Current assets are assets that can be changed to cash within one year. Current assets are cash, cash equivalents, accounts receivable, bad debt allowance, and any inventory that is on hand. Current liabilities are notices that must be funded within one year. Current liabilities are all notes and accounts payable due within one year, interest payable, wages payable, and income taxes payable. It is an signal of the business ability to pay back its short term accountability. To obtain this, the business should take all the current assets and distribute to current accountability. If the current ratio is less than one, this specifies the company has more debt due within one year than it has assets it can use to pay those debts.
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3 years ago
When economists think about market structures, they include market structures like pure monopoly and pure competition that are v
Kisachek [45]

Answer:

As explained below.

Explanation:

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7 0
3 years ago
The journal entry to record the sale of treasury stock might include all of the following except for:
Ghella [55]

Answer:

b. a debit to Paid-In Capital from Sale of Treasury Stock.

Explanation:

Treasury stock is the stock of equity purchased by the company itself, from open market. Basically it has a debit balance. And it is shown as a negative value from common equity in the balance sheet.

Now when there is sale of such treasury stock, this treasury stock will be credited, also in next entry common stock will be credited as it will increase automatically therefore in no circumstances Paid in capital will be debited from sale of treasury Stock.

Final Answer

b. a debit to Paid-In Capital from Sale of Treasury Stock.

4 0
3 years ago
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