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brilliants [131]
3 years ago
9

Lysol sanitizing wipes entered the market at a low sales price and was supported by heavy couponing. As the initial trial period

passed, the pricing slowly rose and the couponing became more infrequent.
This activity is an example of penetration pricing.
True or False?
Business
2 answers:
sergij07 [2.7K]3 years ago
3 0

Answer:

True

Explanation:

Penetration pricing represents a marketing strategy employed by organisations with the goal of attracting customers to new products or services. These products or services are often offered at lower prices specifically to encourage people to test them and thus bring their awareness to the market, in other words, penetrate the market.

At times penetration pricing is not only used to acquaint consumers to a product, it is also used to thin out a competitor's customer base. Specifically, low prices and as stated in the question heavy couponing are strategies that are used to attract a wide number and range of customers to a product.

Lysol  therefore, used penetration pricing  based on low sales price and heavy couponing to attract consumers to its sanitizing wipes and when a satisfactory result had been achieved, the pricing rose and the couponing reduced. However, the consumer base is already established.

Tresset [83]3 years ago
3 0

Answer: True

Lysol sanitizing wipes used the penetrating price strategy.

Explanation:

Penetrating price is a marketing/ pricing strategy in which an organization sets their initial price low in order to gain the market and then gradually begins to increase the price, this strategy helps to attract customers to a product or service.

The strategy of lowering the price helps a new product or service to circulate and take over the market from it's competitors.

Goals of penetrating price strategy:

• To capture the market.

• Create customers who will become loyal to the brand.

• Get the attention of customers off their competitors.

• To compete with their competitors

• Force competitors out of market etc.

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Rick Wing has a repetitive manufacturing plant producing automobile steering wheels. Use the following data to prepare for a red
Ilya [14]

Answer:

$5.74

Explanation:

Q* = 2DS / H[1-(d/p)]

Q² = 2DS / H[1-(d/p)]

S = (Q²)(H)[1 - (d/p) / 2D

Setup cost S = (200^2)*(10)*(1 - (100/800)) / 2*30,500

Setup cost S = 40000*10*0.875 / 61000

Setup cost S = 350000 / 61000

Setup cost S = 5.737704918032787

Setup cost S = $5.74

3 0
2 years ago
Your immediate supervisor is a nice person. He helps you solve your problems and gives valuable advice. You admire your supervis
ryzh [129]

Answer:

(E)

Explanation:

Referent power is effective in any form of business activity. It is something which inspires the employees and to see their managers as a role model. In the above example, my supervisor has referent power over me because I consider him my role model. Some supervisors have certain interpersonal skills which help them to become a role model and a good manager.

3 0
3 years ago
Lexington Company engaged in the following transactions during Year 1, its first year in operation: (Assume all transactions are
worty [1.4K]

Answer:

Retained Earnings Balance at end of Year 1 =  $360

Explanation:

First we need to determine the profit/loss for the year as part of the retained earnings calculation.

Lexington Company

Income Statement for the year ended - Year 1

Revenue Earned                                                $3,200

Less Expenses                                                  ($2,420)

Net Income / (Loss)                                               $780

Then we calculate the Retained Earnings Balance

Retained Earnings Statement

Beginning Retained Earnings Balance                  $ 0

Add Profit earned during the year                      $780

Less Dividends                                                   ($420)

Ending Retained Earnings Balance                    $360

5 0
2 years ago
Cartels are difficult to maintain because a. ​the monopoly output is very difficult to determine. b. ​the number of firms is alw
Ostrovityanka [42]

Answer:

The correct answer is option d.

Explanation:

Cartels are generally formed in oligopoly markets. In such markets there are few firms which are interdependent. So, they form cartels to enjoy monopoly power.

Though cartels are generally short lived and difficult to maintain. The reason behind this is that each firm has the incentive to deviate and produce more than their quota in order to capture more market share.

So, option d is the correct answer here.

6 0
3 years ago
In many countries entrepreneurs and other business leaders, eager to protect their property rights and ensure the dispassionate
denpristay [2]

Answer:

C) democratic reforms

Explanation:

One of the things I remember when I was a little kid was watching action movies with my father and many of them had a common hero, an American soldier or spy (and James Bond even though he is British), and a common enemy, the Soviet Union or some other communist country.

That was very in the late 80s and early 90s, and probably much earlier. The world was divided into two sides, the side that favored liberty and freedom (the US) and the communist evil nations.

In economic terms, communism and command economies meant that the government controlled most of a country's resources. This had a negative effect in that only politicians and their allies lived well and were rich, while the rest of the population was poor.

But then president Reagan and premier Gorbachev got together and decided that it was time for all the nonsense to stop, and the Berlin Wall fell, the Soviet Union split up and luckily for all (except James Bond and other heroes), communism ended.

The fall of communist led to democratic and capitalistic reforms.

6 0
3 years ago
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