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brilliants [131]
3 years ago
9

Lysol sanitizing wipes entered the market at a low sales price and was supported by heavy couponing. As the initial trial period

passed, the pricing slowly rose and the couponing became more infrequent.
This activity is an example of penetration pricing.
True or False?
Business
2 answers:
sergij07 [2.7K]3 years ago
3 0

Answer:

True

Explanation:

Penetration pricing represents a marketing strategy employed by organisations with the goal of attracting customers to new products or services. These products or services are often offered at lower prices specifically to encourage people to test them and thus bring their awareness to the market, in other words, penetrate the market.

At times penetration pricing is not only used to acquaint consumers to a product, it is also used to thin out a competitor's customer base. Specifically, low prices and as stated in the question heavy couponing are strategies that are used to attract a wide number and range of customers to a product.

Lysol  therefore, used penetration pricing  based on low sales price and heavy couponing to attract consumers to its sanitizing wipes and when a satisfactory result had been achieved, the pricing rose and the couponing reduced. However, the consumer base is already established.

Tresset [83]3 years ago
3 0

Answer: True

Lysol sanitizing wipes used the penetrating price strategy.

Explanation:

Penetrating price is a marketing/ pricing strategy in which an organization sets their initial price low in order to gain the market and then gradually begins to increase the price, this strategy helps to attract customers to a product or service.

The strategy of lowering the price helps a new product or service to circulate and take over the market from it's competitors.

Goals of penetrating price strategy:

• To capture the market.

• Create customers who will become loyal to the brand.

• Get the attention of customers off their competitors.

• To compete with their competitors

• Force competitors out of market etc.

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When you are communicating with someone from another culture you should _______.
s344n2d4d5 [400]

Answer:

maintain etiquette or speak slowly

6 0
3 years ago
A manufacturing company is considering a capacity expansion investment at the cost of $258,388 with no salvage value. The expans
Jobisdone [24]

Answer:

33,610.42  units

Explanation:

For computing the minimum annual production rate first we have to determine the annual worth by using the PMT formula which is shown below:

Given that

Present value = $258,388

Interest rate = 10%

NPER = 7 years

Future value = $0

The formula is shown below:

= PMT(RATER;NPER;-PV;FV;type)

The present values comes in a negative

After solving this, the annual worth is $53,074.32

And, the annual operating maintenance cost is $28,599

So, the revenue should be

= $53,074.32 + $28,599

= $81,673.32

Now the minimum annual production rate is

= $81,673.32 ÷ $2.43

= 33,610.42  units

4 0
3 years ago
An administrator receives an email message from what appears to be the company bank. the email asks for account information. the
dangina [55]
The security threat detected is fraud
4 0
3 years ago
how can the size of the industrial/service sector and the agriculture employment rate indicate the level of industrialization?​
dolphi86 [110]

Answer:

A larger industrial and service sector, and a larger number of people working outside of agriculture, can indicate a higher level of industrialization in the economy and vice versa. This means that the size of industrial service and the sector of agriculture employment rate indicates the level of industrialization because if the agriculture employment is higher than the industrial service it means that the country is not fully developed yet and therefore the level of industrialization is lower. But if the industrial service is higher than the agriculture employment that suggests or indicates that the country is developing or developed. For example in the United States the size of the industrial/service sector is much larger than it's agricultural employment and therefore this should suggest that country is much more industrialized or developed and the United States is. In comparison you take a developing country such as Chad and you can see that the agricultural employment is higher than the size of the industrial/service sector and in relation to this you can see that Chad must have a lower level of industrialization and in fact it does.

Explanation:

3 0
2 years ago
Jill Green has w-2 wages of $165,000. Her employer withheld medicare taxes at 1.45% of her W-2 amount. Her husband, Bill Green,
Xelga [282]

Answer:

Jill Green and Bill Green

The additional high wage surtax for the joint filers is

$108.

Explanation:

Medicare tax rate = 1.45%

Surtax rate = 0.9%

Jill Green's w-2 wages =   $165,000

Bill Green's w-2 wages =      97,000

W-2 wages for couple =  $262,000

Threshold for joint filers = 250,000

Excess w-2 wages =          $12,000

Additional high wage surtax = $12,000 * 0.9% = $108

b) Jill and Bill Green, who are filing jointly, are expected to pay an additional Medicare tax of 0.9% on their W-2 income in excess of $250,000.  The Additional Medicare Tax (AMT) on Wages is imposed on employees only.  Employers match the regular Medicare tax of 1.45%.  Medicare wages are reported on Form W-2 and are usually based on an employee's total wages for the year less certain benefit deductions, such as medical and dental insurance premiums, health savings accounts, and contributions to dependent care flexible spending arrangements.

3 0
3 years ago
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