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brilliants [131]
3 years ago
9

Lysol sanitizing wipes entered the market at a low sales price and was supported by heavy couponing. As the initial trial period

passed, the pricing slowly rose and the couponing became more infrequent.
This activity is an example of penetration pricing.
True or False?
Business
2 answers:
sergij07 [2.7K]3 years ago
3 0

Answer:

True

Explanation:

Penetration pricing represents a marketing strategy employed by organisations with the goal of attracting customers to new products or services. These products or services are often offered at lower prices specifically to encourage people to test them and thus bring their awareness to the market, in other words, penetrate the market.

At times penetration pricing is not only used to acquaint consumers to a product, it is also used to thin out a competitor's customer base. Specifically, low prices and as stated in the question heavy couponing are strategies that are used to attract a wide number and range of customers to a product.

Lysol  therefore, used penetration pricing  based on low sales price and heavy couponing to attract consumers to its sanitizing wipes and when a satisfactory result had been achieved, the pricing rose and the couponing reduced. However, the consumer base is already established.

Tresset [83]3 years ago
3 0

Answer: True

Lysol sanitizing wipes used the penetrating price strategy.

Explanation:

Penetrating price is a marketing/ pricing strategy in which an organization sets their initial price low in order to gain the market and then gradually begins to increase the price, this strategy helps to attract customers to a product or service.

The strategy of lowering the price helps a new product or service to circulate and take over the market from it's competitors.

Goals of penetrating price strategy:

• To capture the market.

• Create customers who will become loyal to the brand.

• Get the attention of customers off their competitors.

• To compete with their competitors

• Force competitors out of market etc.

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A product whose EOQ is 40 units experiences a decrease in ordering cost from $90 per order to $10 per order. The revised EOQ is:
ruslelena [56]

Answer: three times as large

Explanation:

Economic order quantity will be calculated as follows:

EOQ = ✓(2DS/H)

D = Demand in units

Here S = Ordering cost = $10

H = Holding cost

Since S = $10

Therefore, EOQ will be:

= ✓(2DS/H)

= ✓(2 × 10 × D/ H)

= ✓(20D/H)

Since we're to increase the order cost from $10 per order to $90 per order, then EOQ will be:

Since S = $90

Therefore, EOQ will be:

= ✓(2DS/H)

= ✓(2 × 90 × D/ H)

= ✓(180D/H)

3✓20DH

The revised EOQ will then be 3 times as large.

4 0
3 years ago
Assume you borrowed $100,000 at a fixed rate of 7 percent for 30 years to purchase a house. If the inflation rate is 3 percent,
nikitadnepr [17]

Answer:

(A) less

Explanation:

Given a positive inflation rate, the real value of the dollar will depreciate by the rate of inflation annually.

Thus, for a house that cost $100,000 today, given a 3% inflation rate, it would cost (100,000 * 1.03 = ) $103,000 after a year.

This means, $100,000 today will have the same value as $103,000 one year later.

Therefore, repayments, which will likely be a fixed sum every year, will have a lower purchasing power as the year progresses.

6 0
3 years ago
What is a distribution channel?
Ilya [14]

Answer:

Medium of communication

Explanation:

  • Distribution is one of the four main elements of the marketing mix and its a process of making the predictor services available to the costumers and can be done directory by a producer or service provider that has indirect channels of the distributions
  • The decision about the distribution are taken by the companies vision and the mission and the goals of the organization that depends in the strategic planning.
5 0
3 years ago
If textbooks and study guides are complements, then an increase in the price of textbooks will result in a. more textbooks being
julia-pushkina [17]

Answer:

d. fewer study guides being sold

Explanation:

If there is an increase in the price of textbooks, it is fair to assume that demand for textbooks will fall and, thus, textbooks sales will also fall. When goods are complements, a decrease in demand for a certain good means that its complements will also experience a similar decrease in demand. Since textbooks and study guides are complements, the sales of study guides will also fall.

Therefore, the answer is d. fewer study guides being sold

7 0
3 years ago
An example of factory overhead is (electricity used to run assembly line, CEO salary). electricity used to run assembly line
mafiozo [28]

Answer:

b

Explanation:

8 0
3 years ago
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