Answer: making sure customers are satisfied
Explanation: In simple words, service orientation refers to the mindset in the organisation under which all employees within work for a sole objective, that is, customer satisfaction.
Such behavior is implemented by the top management and requires continuous efforts. The domain of applicability of such behavior is after the sale is made.
This behavior is developed by the organisation to make sure that their market share remains constant and existing customers do not shift their demands.
Political, economic, social and technological
Answer:
B) Hillward can sue Hobert since the logo has been used by Hillward and is associated with it.
Explanation:
Since Hillwards logo is an elaborate piece of creative art, then they can sue Hobert for using their logo since it was associated directly to them during the past decade. Common logos are not usually protected by copyright unless they show significant creative artwork done.
It is always better and easier to protect a logo when it is a registered trademark but even if you haven't registered it you can still sue and win for infringement. When a company uses a logo, especially for a long time, it is establishing common law trademark rights.
