<u>Explanation:</u>
Target market should have appropriate age, gender, lifestyle, likes, preferences, income level, education level, maturity level, marital status, occupation and ethnicity. It can also be shortly termed as appropriate demographics.
Target market is the audience to whom the product is to be sold. In order to pitch the right product to right customer target market has to be identified. Customer profiling is necessary to identify the customers interested in the products or services marketed by an organisation.
Customer base gives the details of what is needed by the customers. Organisation is benefited by only concentrating on the customers who are interested in their products or service.
Answer:
False
The diamond-water paradox is illustrated by stating that the marginal benefit of the services provided by doctors and nurses is relatively lower than the marginal benefit of the services provided by major film stars. This implies that the supply of doctors and nurses is larger than the demand while the demand for major film stars is larger than the supply.
Explanation:
The marginal utility derived by film consumers from major film stars is higher than the marginal utility derived by patients from doctors and nurses. This is because consumers of the services of major film stars are willing to pay more for the services than consumers of the services of doctors and nurses. Though health is more crucial to life than films, but consumers place more utility value on films than they do on their health, especially after attaining the basic sound health. This actually explains the diamond water paradox, where consumers value diamond and are willing to pay more for diamond than they are willing to pay for life-sustaining water. In a layman's language, people are more willing to value the satisfaction they derive from one more additional film than they are to value the satisfaction they derive from additional healthcare. That means that people only care for the basic in healthcare. But, they can stake more to acquire more diamond.
Answer: No,the company is not guilty.
Explanation: In the given case, Hines could not be considered guilty of price discrimination as the price charged from different shops was same. The free samples were distributed for the purpose of campaign and the discretion to which shop they want to provide lies completely with the company.
Price discrimination refers to the practice of charging different prices from different customer which the company have definitely not done.
Hence, Hines could not be charged of guilty of price discrimination.
Sampling is the promotional tool in which a company lets consumers have a small sample of a product for no charge.
Sampling is a process utilized in statistical evaluation wherein a predetermined wide variety of observations are taken from a bigger populace. The method used to pattern from a bigger populace depends on the form of evaluation being accomplished, but it can encompass easy random sampling or systematic sampling.
The number one intention of sampling is to create a consultant sample, one wherein the smaller institution (sample) appropriately represents the traits of the bigger group (population). If the pattern is properly decided on, the sample can be generalizable to the populace. there are many methods to attain a sample.
There are most important forms of sampling methods – possibility and non-opportunity sampling. Chance sampling, also known as random sampling, is a form of sample selection in which randomization is used rather than planned desire.
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