3 years ago

The business strategy of _______ integration involves joining together many firms from the same industry.

Social Studies

1 answer:

ankoles [38]3 years ago

4 0

The correct answer is horizontal integration

Horizontal integration is where a business increases their capacity at one point in the supply chain.

So, a company that makes sailboats might buy out all the companies that create the hardware that goes on sailboats.

John D. Rockefeller was famous for his use of horizontal integration.

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