Question

​Craig's Craft Beer structures its company in such a way to encourage its most profitable older customers to remain loyal while also targeting a new generation of customers. What is​ Craig's Craft Beer attempting to​ build?
A. Partner relationshipsB. Customer lifetime valueC. Share of customerD. Customer loyaltyE. Customer equity

Answer 1

Answer: Customer Equity.

Explanation:

Craig's Craft Beer company is building their customer equity, as they seek to maintain current customers and increase customer base. Customer Equity is the total value a business company benefits from all their customers, during their period of active patronage.