Disney does not target any one area, age group or population. They use what is called market segmentation. In fact, it is really geographic segmentation, demographic segmentation and psychographic segmentation to find their target market. The geographic segmentation refers to a region of the country or the world, market size, market density, or market climate. Disney places their theme parks in the most visited places - Japan, Europe, India and the US. The demographic segmentation refers to age, gender, income, family life cycle and ethnic background. They use this to help them decide where they should locate their Disney stores, what movies to show and even what show to make next. The psychographic segmentation is about personalities, lifestyles and geodemographics. This study helps them predict who is going to buy their products.
Disney also uses multi-segment targeting strategy. which is when a company uses 2 or more well-defined marketing segments. Disney interests everyone from the young to the old so they provide something for everyone. Using the idea of family they know they will need something that everyone likes to make it a "memory" as they advertise.
The answer is A). I hope this helps.
Stories shape who we are because:
- They open our eyes to see the world and evaluate how we fit into the scheme of things. Stories help us to analyze our circumstances and in doing so, we can understand ourselves.
Our own identities shape our reading choices because:
- Businessmen will want to read articles related to business while people who are interested in politics will read political articles. Leisure lovers will enjoy entertaining stories.
<h3>What are stories?</h3>
Stories are narratives about events that could be fictional or not. The person whom we are or aspire to be is a motivating factor that will push us to read books and articles in some niches.
So stories shape us by helping us to see the world beyond our own limited views. Naturally, a person will be drawn to events that complement his own life. If there is no common ground, then, there is no attraction. This is why people who have a formal disposition will reach out to texts that reflect their nature.
Learn more about stories here:
brainly.com/question/24292088
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