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Inga [223]
3 years ago
11

Anderson Distribution Company has purchased 15 forklifts over the past two years. As it plans to place its next order for anothe

r five machines, management wonders if additional features may be needed in order to handle changes in the product lines it carries. For Anderson, these new forklifts represent a ____ purchase. a. new-task b. repetitive c. straight rebuy d. repetitive order e. modified rebuy
Business
1 answer:
djyliett [7]3 years ago
6 0

Answer:

The answer is: E) modified rebuy

Explanation:

A modified rebuy happens when a company (or an individual consumer) will buy a product or service which it has already purchased in the past. But now the company wants to change either the supplier, the product's specifications or the terms of the sale.

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Marketing firms strive to ensure that people are aware of their products because people assume that if they have heard about cer
madam [21]

Answer:

Exposure Bias

Explanation:

Basically, exposure bias states that consumer are more likely to buy brands which have higher brand recognition than new companies with no name recognition.

6 0
3 years ago
Imagine that you have invented a new snack food product and would like to market it to college students. What are some of the ad
valentina_108 [34]

Explanation:

An advertising message to be attractive and generate the desired effect, it must reach its potential audience through communication aligned with the interests and desires of the potential audience.

Firstly, as the potential audience is students, it would be ideal to use an advertising communication channel such as social media, where there is a large presence of young people.

It is ideal that advertising involves elements of student culture to generate identification, desire and proximity to the potential audience, so a good choice would be to develop a campaign that involves the product with sports for example, the snack company could be more involved with the culture students, such as sponsoring a college football team and advertising their brand at games, or distributing free snacks at college events.

5 0
3 years ago
Apple inc's ipod is the dominant product in the market for mp3 players. suppose that a technology company orange recently introd
djyliett [7]

Base on the given scenario of which the orange company introduced an innovative mp3 player, the apple inc’s ipod will likely tend to decrease its mark up as a new rival has been introduced which is having a head on with the apple’s mp3 product.

3 0
3 years ago
Read 2 more answers
Which sentences in the passage correctly describe the intermediaries in the distribution process?
pshichka [43]

Answer:

sentence C and D

Explanation:

choose both sentences!!

"Distributors facilitate the logistics function of storing goods at a suitable location until they can be dispatched. They also finance the sale at times, which implies that they provide credit to retailers."

6 0
3 years ago
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you are the ceo of internet provider commcore communications. it has come to your attention that a school district nearby your h
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<h3>I will try providing the best and latest robotics and gadgets to the school for better studying. You can elaborate it..</h3>
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