Question

The researchers at Beans Inc., a coffee manufacturing company, developed a new variety of high-quality ground coffee. The new variety was priced at a comparatively lower price than the other varieties of coffee available in the market. Therefore, the advertisements for the product stated, "The highest quality coffee does not have to be expensive." This is an example of communicating a product's _____.

Answer 1

Answer:

competitive advantage

Explanation:

Based on the information provided within the question it can be said that this is an example of communicating a product's competitive advantage.  This term refers to a specific condition that allows a company to be placed in a favorable or superior position within the industry which it is in. Which in this case having high quality coffee at an extremely low price when compared to the competition puts it in this favorable position.