The U.S. economic prosperity of the 1920s enhanced the purchasing power of people and allowed them to acquire all the new variety and diversity of good and services that had appeared. The popular culture resulting from this economic boom is referred to as the "Roaring Twenties".
These "Roaring Twenties" was best characterized for its dramatic social and political change<u>. The popular culture became more "noisy", energetic, carefree, reckless and very materialistic. The emerging nationwide advertising and the spread of chain stores made it appellant and easier for people to buy consumer goods: clothes, home appliances, radios, automobiles, and luxury items.</u>
This era also came with wild parties, new styles of dancing (which many considered vulgar), popular Jazz mainly played by African American, illegal and excessive drinking, more taste for TV sports, and more freedom to the women, who felt freer and more confident to dress "sexier" than ever.
Although it all seemed like more fun, many Americans, especially conventional ones, saw this way of living as "too much", wasteful, problematic and immoral.
