Answer:
The purpose of quantitative research is to generate knowledge and create an understanding of the social world. Quantitative research is used by social scientists, including communication researchers, to observe phenomena or occurrences affecting individuals. Social scientists are concerned with the study of people.
Explanation:
Importance of Quantitative Research is that it helps tremendous help in studying samples and populations. It discusses detailed relevant questions like, where is the data come from, gap in the data, how robust is it and what are the exclusions in the data research. it is vital to describe the process of selection and describes the methods and tools that are being used by the researcher to collect the data. The quantitative research identifies variables that are being measured , gives a detailed description about applicable methods that is used in obtaining relevant data, notes down important criteria about the fact that the data was already in existence or the researcher has collected of its own. The importance of quantitative research is that it helps to describe the process or method for both processing and analyzing the data in detail, specific tools used for studying the research objective etc. In a quantitative method , the findings of research is written in a precise form that is entirely objective. The non-textual elements like graphs, charts, tables are there to give the overall description of available results. It also clarifies important points , so that the readers can understand the data in proper manner, as it was intend by.
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