Answer:
d. identifying local market characteristics can help the business owner better reach the market
Explanation:
Market segmentation is classifying customers into smaller groups based on various characteristics. The characteristics may include age, gender, income levels, preferences, lifestyles, and geographical locations.
Small business operates within a certain geographical area. The business owner or managers probably live in that area. The owner understands the culture, needs, and wants of the customers. The small business can, therefore, provide the goods and services that will satisfy the needs of different groups of customers.
Because a small business operates in a smaller area, its customer's needs are less likely to extremely divergent. Small businesses can, therefore, create more refine segments than a large enterprise serving customers in different regions.
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Answer:
5.7
Explanation:
The contribution margin characterizes the marginal profit per unit of sales. The indicator is useful in various calculations, and can be used as a measure of operational leverage. As a rule, low values of the indicator are characteristic in labor-intensive sectors, high - in capital-intensive industry.
We have these data:
-contribution margin (CM) : $78,090
-net income (NI) :$13,700
-the degree of operating leverage (DoL) : ?
DoL=CM/NI= 78090/13700=5.7
Answer:
E
Explanation:
has no interest in whether the euro grows stronger or weaker versus the Brazilian real unless its chief competitors are other companies located in countries whose currency is also the euro.
