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Afina-wow [57]
3 years ago
11

Attempting to develop recognition and approval of a brand over time, direct response advertising relies on imagery and message t

hemes that emphasize the benefits and characteristics of a brand. T/F
Business
1 answer:
GarryVolchara [31]3 years ago
8 0

Answer:

The correct answer is False.

Explanation:

Direct response advertising, and as the name implies, tries to promote a certain action, through an invitation or order. An advantage of this type of advertising is that the feedback can be measured in a short period of time. According to the Marketing Dictionary, this term influences and attracts customers towards a particular product and service based on a message that indicates an action.

The messages try to highlight the importance of the consumer taking an action at a certain time.

You might be interested in
Younie Corporation has two divisions: the South Division and the West Division. The corporation's net operating income is $90,10
lapo4ka [179]

Answer:

b. $127,200

Explanation:

Both sales and variable cost are dependent on the number of units sold.

The sales less the variable cost gives the contribution margin. The contribution margin less the fixed cost gives the net operating income.

As such, the total fixed cost of the corporation not traceable to the individual divisions

= $168,500 + $48,800 - $90,100

= $127,200

3 0
3 years ago
Terrence Industries charges manufacturing overhead to products by using a predetermined application rate, computed on the basis
puteri [66]

Answer:

See below

Explanation:

First, we need to get the predetermined rate

Predetermined rate = Cost of manufacturing overhead / Cost driver

= $1,800,000/60,000

= $30

We will now calculate the application.

Actual labor hours × rate

= 61,500 × $30

= $1,845,000

We will now compare actual with overhead cost

= Applied Overhead cost - Actual manufacturing overhead

= $1,845,000 - $1,810,000

= $35,000

The above is an over application of overhead cost because the cost applied exceed the actual cost.

5 0
3 years ago
Las Paletas Corporation has two different bonds currently outstanding. Bond M has a face value of $20,000 and matures in 20 year
Margarita [4]

Answer:

Bond M= $21,914.32.

Bond N= $6,131.14

Explanation:The price of any bond (or financial instrument) is the PV of the future cash flows. Even though Bond M makes different coupons payments,to find the price of the bond,we just find PV for the cash flows

5 0
3 years ago
The value chain expresses the idea that different functions within the firm are interconnected and only by working together can
frosja888 [35]

Answer:

True.

Explanation:

The value chain expresses the idea that different departments within a firm should operate interdependently which will not only increase the efficiency of the firm but also create a value for customer to compete in the competitive environment. It is very important for the departments within an organization to operate in cooperation with one another as it would make the attainment of the goal easier and that too within stipulated time frame.

8 0
3 years ago
AB When considering two mutually exclusive projects, the firm should always select the project whose internal rate of return is
Mnenie [13.5K]

Answer:

False

Explanation:

If an investment project can be repeated, i.e. its life cycle can be extended by reinvesting, the NPV of the project will change.

When considering two mutually exclusive projects, the NPV method should always be considered before the IRR as a means of evaluating which project should be carried out.

3 0
3 years ago
Read 2 more answers
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