The main stakeholders that the Y is attempting to reach with the information it has gained through its market research are the Primary stakeholders and the Secondary stakeholders.
There are three types of market research- Descriptive, Exploratory, and Causal. Y has conducted causal market research wherein the effect of change on the current operations is quantified.
Here, in this causal market research, Y is attempting to reach the Primary stakeholders and the Secondary stakeholders with the information it has gained through its market research.
Primary stakeholders are those individuals, groups or entities who are involved with the monetary transactions of an organization. Primary stakeholders include- employees, customers, investors, banks, lenders etc.
Secondary Stakeholders are the stakeholder who are not directly involved in a company, thus, they have indirect influence over the company. Secondary stakeholders include- competitors, government, trade unions, community etc. These groups do not have any financial interest in the company.
Hence, the answer is given and explained above.
To learn more about the stakeholders here:
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