Question

Two factors that will influence Gabby's decision are the fact that she is not a morning person and that she is interested in having free Wi-Fi during the flight. These factors would be considered __________ factors in the consumer decision process.

Answer 1

Answer: Psychological

Explanation:

 Psychological factors is the process of changing the thinking ability of the human brain. This type of factor also plays an important role in the process of consumer decisions as it influence the various decisions of the consumers in terms of learning, motivation, belief and the attitude.

According to the question, the gabby's decision that she is interested to enjoy the free WIFI in the flight is one of the psychological factor that influence the information search phase in the process of consumer decision.