Answer:
Substantiality.
Explanation:
Market segmentation is one of the important marketing strategies to divide the entire market into small segments in order to implement a better technique to satisfy the consumer need with specific products and schemes. There are four basic criteria for useful segmentation of the market:
- Accessibility.
- Actionability.
- Substantiality.
- Responsiveness.
Substantiality: This criterion of segmentation express the notion that the target market must be large enough to be profitable as a small segment can not justify the investment.
Similarly in the given case, it talks about the substantiality criteria of segmentation as it says a selected segment must be large enough to warrant developing and maintaining a special marketing mix.
Answer:
The correct answer is: choose.
Explanation:
According to the Consumer Protection Act of 1986, the consumers' right to choose allows them to have access to different types of certain goods at fairly established prices. For this scenario to take place, the only market condition necessary is competition.
Answer: B Im pretty sure
Step by step explanation:
The meaning of rational is doing someone with reason or logic so B seems like the rational answer..
Answer:
Threat of substitute products and services
Explanation:
In simple words, The threat of alternatives or substitutes can be defined as the problem of existence of several other goods from outside a sector that a consumer might buy. An industry's economic framework is challenged as alternative goods are present that offer a similarly similar match of advantages at a reasonable price.
Thus, from the above we can conclude that the given case depicts threat of substitutes.
