Answer:
the prior year's amount
Explanation:
In financial statements when measuring performance increase the percentage change in various financial statement lines are usually used.
Financial statement lines are individual items on financial statements. For example current assets, current liabilities, and sales.
The percentage change aims to compare increase in a financial statement line item against the previous year's amount.
This will give an idea of how much increase has occurred on previous performance.
So it is calculated by deducting previous year amount from current year amount, then divide by the previous year amount and multiply by 100
Answer:
A
Explanation:
An investment of $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to generate more sales than other investment plan
Answer:
Horizontal integration
Explanation:
Integration is a strategy used by businesses to gain a better market share. It involves cooperating with other business owners to increase sales for both parties.
Horizontal integration is when businesses bate the same level in the value chain collaborate to increase profits.
In the give scenario Sanibel Autos Inc. merged with its competitor Vroom Autos Inc, and Sanibel Autos to use its technological competencies along with Vroom Autos' marketing capabilities to capture a larger market share.
The stage of value chain is when businesses prospect for customers. This interpretation enables them gain more customers.
