Answer:
the answer is D. language and cultural differences.
Explanation:
Answer: Excite
Explanation: Marketing communications on social media can now absorb the 4E framework to improve is operations. The 4E framework objective that applies here is Excite. A business can excite a customer with relevant offers. In this case the restaurant sent Jason a customer loyalty coupon for half off a dessert if he purchases an entrèe. This can entice Jason to purchase an entrèe and thus qualify for the half off special. In turn this could generates more money for the restaurant.
Other 4E frameworks that don't apply to the scenario are:
Educate. Inform customers of possible offerings.
Engage. Communicate with customers on common ground.
Experience. Create a space for customers to have direct / indirect access to the business's products.
Answer:
One example of intangible business property protected by law and which an entrepreneur should consider when starting up a business is a trademark. A trademark is a recognizable symbol, phrase, or word that can be used to distinguish a specific product or business from other similar products or businesses. Trademarks are legally registered and cannot be used by any other person or business. Trademarks with copyrights, and patents are generally classified as intellectual property. These intangible assets are individually created and legally protected from infringement or theft.
Explanation:
Intangible business property can include any non-physical asset that possesses some commercial value. Some relevant examples of intangible business property or assets include patents, copyrights, life insurance contracts, securities investments, and partnership interests.
