________ is the process of defining a marketing problem and opportunity, systematically collecting and analyzing data, and recom

Question

Hoochie [10]

3 years ago

7

________ is the process of defining a marketing problem and opportunity, systematically collecting and analyzing data, and recom

mending actions.

Business

1 answer:

melamori03 [73] · Answer 1 · 2022-07-01T00:22:12+03:00

The process is known as Marketing Research

Marketing Research refers to activities of evaluating & determining the feasibility of a firm's new product or service, through research conducted with targeted or potential customers.

Marketing research helps the management because information provided from the research conclusion helps in the firm decision making.

However, marketing research must be systematic, objective and analytical so as to ensure drawing of valid conclusion for purpose of decisions making in a firm.

Learn more about Marketing Research here

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