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Hoochie [10]
3 years ago
7

________ is the process of defining a marketing problem and opportunity, systematically collecting and analyzing data, and recom

mending actions.
Business
1 answer:
melamori03 [73]3 years ago
4 0

The process is known as Marketing Research

Marketing Research refers to activities of evaluating & determining the feasibility of a firm's new product or service, through research conducted with targeted or potential customers.

  • Marketing research helps the management because information provided from the research conclusion helps in the firm decision making.

  • However, marketing research must be systematic, objective and analytical so as to ensure drawing of  valid conclusion for purpose of decisions making in a firm.

Learn more about Marketing Research here

<em>brainly.com/question/16828144</em>

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