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Alenkasestr [34]
3 years ago
14

U.S. appliance manufacturers find that different customs about shopping must be considered to determine product design. For inst

ance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as loudly as Southern Europeans insist that freezers should be on the bottom. Other regions use their appliances differently and have other different product demands. Given this information, you should conclude U.S. appliance manufacturers are likely to be more successful if they used a(n) __________ marketing strategy.
Business
2 answers:
vovangra [49]3 years ago
5 0

Answer:

Global marketing strategy

Explanation:

A global marketing strategy (GMS) is a strategy that encompasses countries from several different regions in the world and aims at coordinating a company's marketing efforts in markets in these countries. A GMS does not necessarily cover all countries but it should apply across several regions.

Competing on a global basis allows customers worldwide to be better-informed and more focused on the products and services you offer. Creating a comprehensive global marketing strategy also allows your company to adapt quickly wherever needed based on customer demands and trends in the global marketplace.

Each marketing strategy can communicate to a target market the benefits and features of a product. ..Apple, for example, has invested in creating commercials for television, billboards, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple's products.

wel3 years ago
5 0

Answer:

The correct answer is letter "B": multidomestic.

Explanation:

By implementing the multidomestic marketing strategy companies shape their advertising strategy according to the region where they have a presence. By doing this, firms have more opportunities to provide consumers a more tailored product or service based on the customer patterns the company can identify in each region. Consumers are likely to purchase more products that align with their preferences and expectations.

You might be interested in
Which management theory was based on understanding each part of a task, selecting the right workers, providing adequate training
n200080 [17]

Answer:

Taylorism

Explanation:

Taylorism, often referred to as Scientific Management, was the first theory of management to focus specifically on analyzing and optimizing workflows. These theories of process optimization helped drive the Fordist shift to mass production which occurred in the early part of the 20th Century.  Taylorism can be boiled down to 4 principal points:  The method of doing a task should be informed by a scientific investigation of the task  , employees should be selected and carefully trained for tasks  ,tasks should have detailed instructions and should be subject to supervision  and management should evaluate tasks and formulate optimized approaches for the workers to follow .

Some forms of analysis might be done by timing how long it takes a worker to do a task, others by weighing raw materials. Process analysis, for Taylor, had to look at both the minutiae of the process composition and the detail of the physical acts required to complete the process. The elements of process improvement Taylor advocated for were successful in regards to processing materials; changing the way steel was cut and patenting that process. Yet, during his life, Taylor struggled to achieve quite the same success improving the efficiency of workers.  Taylorism was first scientifically understanding how the production process worked and then supporting the managers of a workplace to intimately train workers to work at maximum efficiency. This way, the means towards higher returns is paved with a well-managed, harmonious relationship between managers and workers. In theory, this would have been a much more sustainable model for an organization. But despite that promise, people, although genetically similar, are intrinsically unique and complex. Aligning different minds and ushering people to a new way of working (from individual craft, to standardized production), sometimes require more time and effort than bringing in a new piece of technology.

7 0
3 years ago
When Heavenly Cookies prices its sugar cookies at $1.00, they sell 75 cookies. They lowered the price to $0.50 and sold 200 cook
Serga [27]

Answer: Total Revenue is $100 and the price elasticity is 0.4

Explanation: total revenue is computed as Price * Quantity

$0.5 * 200= $100

Elasticity is the degree of responsiveness of quantity demanded to a change in price.

Old price $1

New price $0.5

Old quantity 75

New quantity 200

Formula- % change in quantity demanded / % change in pride

NB change is (old-new)

Change in Qd= (75-200) / 75 =-1.67

Change in price=(1-0.5)/1=0.5

-1.67/0.5= -3.34

The negative is ignored in price elasticity and the answer is 3.34 which means the product is Elastic

4 0
3 years ago
Which of the following correctly describes globalization
kondor19780726 [428]

what is your question ??

I think u have missed some parts here in the question ..

5 0
2 years ago
Which of the following are sources of​ income-based payments that domestic residents make to​ foreigners? ​(Check all that apply
alina1380 [7]

Answer:

options (b),(c) and (e).

Explanation:

Okay let us take the options one after the other;

(a). People in Oregon send money to help cyclone victims in Bangladesh: this is WRONG because the question asked us to identify an INCOME-BASED payment and it is not.

(b). A resident of Maryland buys a car produced by Toyota in Japan: this is CORRECT. The person making the payment is a US resident making payment to a Japanese firm.

(c). Apple corporation pays a stock dividend to a resident of India: This is also CORRECT because Apple is a US based company making payment to Indian(a foreigner).

(d). A foreign exchange student from Paris comma France comma sends wine and cheese to her host family in Columbus comma Ohio : this WRONG because the student is also a foreigner.

(e). Orange Telecom comma a French company comma pays a stock dividend to a resident of Kansas City: this is CORRECT. Orange Telecom is a France company paying income to a foreigner (a U.S resident).

4 0
3 years ago
Stephanie is nervous about giving a presentation at the marketing firm where she works. One of her male coworkers told her, "Don
Mice21 [21]

Answer:

Stereotype threat

Explanation:

A. Stereotype threat

Explanation:

Stephanie's anxiety stems from Stereotype threat. She is way too concerned about how she appears to her audience. This has caused her to be nervous. She is in a predicament where she feels at risk of conforming to stereotypes about her gender. Especially because of her male coworker who told her, "don't be such a girl, attack that presentation! "

8 0
3 years ago
Read 2 more answers
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