Question

U.S. appliance manufacturers find that different customs about shopping must be considered to determine product design. For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as loudly as Southern Europeans insist that freezers should be on the bottom. Other regions use their appliances differently and have other different product demands. Given this information, you should conclude U.S. appliance manufacturers are likely to be more successful if they used a(n) __________ marketing strategy.

Answer 1

Answer:

Global marketing strategy

Explanation:

A global marketing strategy (GMS) is a strategy that encompasses countries from several different regions in the world and aims at coordinating a company's marketing efforts in markets in these countries. A GMS does not necessarily cover all countries but it should apply across several regions.

Competing on a global basis allows customers worldwide to be better-informed and more focused on the products and services you offer. Creating a comprehensive global marketing strategy also allows your company to adapt quickly wherever needed based on customer demands and trends in the global marketplace.

Each marketing strategy can communicate to a target market the benefits and features of a product. ..Apple, for example, has invested in creating commercials for television, billboards, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple's products.

Answer 2

Answer:

The correct answer is letter "B": multidomestic.

Explanation:

By implementing the multidomestic marketing strategy companies shape their advertising strategy according to the region where they have a presence. By doing this, firms have more opportunities to provide consumers a more tailored product or service based on the customer patterns the company can identify in each region. Consumers are likely to purchase more products that align with their preferences and expectations.