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shusha [124]
3 years ago
14

McDonald's marketing strategy during the last ten years has added healthy food options to its menu, phased out traditional arter

y-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. McDonald's current marketing strategy best exemplifies the ________.
A) sustainable marketing concept
B) marketing concept
C) societal marketing concept
D) strategic planning concept
E) consumer business concept
Business
1 answer:
stealth61 [152]3 years ago
6 0

Answer:

Here the correct answer is A) Sustainable marketing concept.

Explanation:

Sustainable marketing concept is a new marketing concept ( which can be defined as a philosophy where producers should find out and understand what is consumers needs and wants and then make decision regarding goods or services to be produced ), which has became a game changer in today's society, where companies and producers have started to realize that they need to meet the needs and wants of future generation , but without messing up the future.

McDonald's have also adopted a similar strategy where they're understanding the demands of new generation and that's why they have added new healthy food options in their menu, they're trying to adopt to the changes in the society.

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Assume that Kish Inc. hired you as a consultant to help estimate its cost of common equity. You have obtained the following data
Kobotan [32]

Answer:

Cost of equity= 10,50%

Explanation:

The cost of equity is the return a company requires to decide if an iThe cost of equity is the return a company requires to decide if an investment meets capital return requirements. A firm's cost of equity represents the compensation the market demands in exchange for owning the asset and bearing the risk of ownership.

Cost of equity= (D1/P0)+g

D1= next year dividend (D0*

P0=actual price

g= growth rate of dividends

In this exercise:

D1=D0*(1+g)=0,90*1,07=$0,963

P0=$27,50

g=0,07

Cost of equity= 0,963/27,5+0,07=0,1051=10,50%

8 0
3 years ago
Glendale Paving currently has 45,000 shares of stock outstanding that sell for $38 per share. Assume no market imperfections or
Aloiza [94]

Answer:

$31. 15

Explanation:

From the question we are required to find the new stock price considering that no market imperfections or tax effects exist.

stock dividend = 22 percent

Amount per share = $38

At a a stock dividend of 22 percent, new share price would be

= $38(1 / 1.22)

= $31.15

3 0
3 years ago
A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product. W
VMariaS [17]

Answer:

a. ​Product, price, distribution, and promotion variables

Explanation:

As a customer requires various attributes of the product, that is for which the customer will not compromise in, these include:

The product needed, as for the customer is hungry he shall ask for a pizza, now pizza is a product.

The price of the product, if the price is in the budget of the customer he shall buy it else he shall not buy it.

Distribution associated with it basically the method in which it will be distributed, the packaging extracts.

Promotion variables includes extra benefits like offered with the product, cash backs as for example, etc:

8 0
3 years ago
Meir, Benson and Lau are partners and share income and loss in a 3:2:5 ratio. The partnership's capital balances are as follows:
sertanlavr [38]

Answer:

Journal Entry

a) Debit Capital- Benson $138,000 Credit Capital-North $138,000

b) Debit Capital- Benson $138,000 Credit Capital-Schmidt $138,000

c) Debit Capital-Benson $138,000 Credit Bank $138,000

d) Debit Capital-Benson $138,000 Debit Capital-Meir $28,500 Debit Capital-Lau $47,500 Credit Bank $214,000

e) Debit Capital-Benson $138,000 Debit Accumulated Depreciation $23,000 Credit Cash $30,000 Credit Equipment $70,000 Credit Capital-Meir $22,875 Credit Capital-Lau $38,125

Explanation:

a and b are the same with the same amount of capital transferred from one partner to another partner, it is just a matter of derecognizing Benson and recognize North or Schmidt.

c) Partner Benson is paid cash her capital,

d) decrease in meir's Capital = 214,000-138,000 = 76,000*3/8= $28,500

   Decrease in Lau's Capital Account = $76,000 5/8 = 47,500

Excess funds are taken from capitals or income summary account of the partnership which will affect the capitals of the remaining partners

e)  Meir's Capital = $138,000 -(70,000-23,000+30,000)

                            = $138,000-77,000

                           = $61,000*3/8 =$22,875

Lau = $61,000*5/8 =38,125

The Capital Accounts of the remaining partners will increase because of the gain made on buying out the leaving partner.

8 0
4 years ago
Exercise 4-9 Recording purchases, sales, returns, and shipping LO P1, P2 Following are the merchandising transactions of Dollar
GenaCL600 [577]

Answer:

Dollar Store

Journal Entries:

Nov. 1 Debit Inventory $2,900

Credit Accounts Payable $2,900

To record the purchase of goods on terms of 2/5, n/30, FOB shipping point, invoice dated November 1.

Nov. 5 Debit Accounts Payable $2,900

Credit Cash $2,842

Credit Cash Discount $58

To record the payment for the goods, including discounts.

Nov. 7 Debit Cash $250

Credit Inventory $250

To record the return of goods for cash.

Nov. 10 Debit Freight-in $145

Credit Cash $145

To record payment for transportation of goods.

Nov. 13 Debit Accounts Receivable $3,132

Credit Sales Revenue $3,132

To record the sale of goods with terms n/30.

Debit Cost of goods sold $1,566

Credit Inventory $1,566

To record the cost of goods sold.

Nov. 16 Debit Sales Returns $270

Credit Accounts Receivable $270

To record the return of goods.

Debit Inventory $135

Credit Cost of goods sold $135

To record the cost of goods returned.

Explanation:

a) Data and Analysis:

Nov. 1 Inventory $2,900 Accounts Payable $2,900

on terms of 2/5, n/30, FOB shipping point, invoice dated November 1.

Nov. 5 Accounts Payable $2,900 Cash $2,842 Cash Discount $58

Nov. 7 Cash $250 Inventory $250

Nov. 10 Freight-in $145 Cash $145

Nov. 13 Accounts Receivable $3,132 Sales Revenue $3,132

with terms n/30

Cost of goods sold $1,566 Inventory $1,566

Nov. 16 Sales Returns $270 Accounts Receivable $270

Inventory $135 Cost of goods sold $135

8 0
3 years ago
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