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shusha [124]
3 years ago
14

McDonald's marketing strategy during the last ten years has added healthy food options to its menu, phased out traditional arter

y-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. McDonald's current marketing strategy best exemplifies the ________.
A) sustainable marketing concept
B) marketing concept
C) societal marketing concept
D) strategic planning concept
E) consumer business concept
Business
1 answer:
stealth61 [152]3 years ago
6 0

Answer:

Here the correct answer is A) Sustainable marketing concept.

Explanation:

Sustainable marketing concept is a new marketing concept ( which can be defined as a philosophy where producers should find out and understand what is consumers needs and wants and then make decision regarding goods or services to be produced ), which has became a game changer in today's society, where companies and producers have started to realize that they need to meet the needs and wants of future generation , but without messing up the future.

McDonald's have also adopted a similar strategy where they're understanding the demands of new generation and that's why they have added new healthy food options in their menu, they're trying to adopt to the changes in the society.

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Scribd in the marketplace of today, ________ are the primary means of socializing companies and brands.
MrMuchimi

The answer is: Social networks and related tools

Social media and other related tools allow the companies to provide information regarding their products to a wide variety of consumers segmentation with relatively cheaper price. Due to the low barrier of entry, small businesses often find easier success in marketing through these mediums rather than using traditional media.

4 0
3 years ago
Internal controls are designed to accomplish five objectives that include compliance with legal​ requirements, promote operation
Ira Lisetskai [31]

Answer:

<u>Ensure accurate reliable accounting records</u>

Explanation:

Internal controls refer to those processes and procedures employed by the management of an entity so as to ensure efficient operations and to keep a check on frauds and compliance with better reporting requirements.

For example, biometric system of recording employee attendance which keeps a check as in who is actually on payroll and elimination of any dummy entries from the records.

The purpose of internal control is to safeguard assets, ensure that employees adhere by company policies, compliance with the law, promote operational efficiency and ensure reliable financial reporting without misrepresentation of facts.

3 0
3 years ago
The Menendez family has a net income of $4,500. The chart shows their cost-of-living percentages. How much do they spend on tran
mart [117]
450$
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4 0
3 years ago
Discuss and analyze a situation where you worked on a team/project team consisting of diverse or intercultural team members. Con
pav-90 [236]

Explanation:

a. It is common that there are challenges in multicultural companies, communication can be a problem in companies where there are language barriers for example, which can cause significant communication noises that can cause misunderstanding and difficulty integrating a member of a culture different when joining a work team.

b. There are several different cultural values ​​that can directly influence the work environment, the issue of formality for example is a factor that differs from country to country, and the lack of formality of an employee for example can be seen as rude, invasive behavior or unprofessional, when in fact it may just be a cultural feature of countries where the work environment is less informal and more flexible.

c.  To make communication more effective, it is necessary to prepare the organization, that is, the development of policies, organizational culture and programs aimed at inclusion and respect for the different cultural values ​​present in the organization.

It is essential that the company prepare its managers and employees to receive workers from other countries, developing a favorable environment for the exchange of positive experiences, aimed at integration, collaboration and ethical behaviors.

4 0
3 years ago
Owners of defective used cars have more information about the condition of their vehicles than potential buyers of those used ca
lakkis [162]

Answer:

D. asymmetric information.

Explanation:

Owners of defective used cars have more information about the condition of their vehicles than potential buyers of those used cars. This is an example of an asymmetric information.

An asymmetric information can be defined as a situation wherein there's an imperfect flow of information or knowledge between the buyer and the seller of a product; sellers having more knowledge than the buyer of a product.

4 0
3 years ago
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