Question

McDonald's marketing strategy during the last ten years has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. McDonald's current marketing strategy best exemplifies the ________.
A) sustainable marketing concept
B) marketing concept
C) societal marketing concept
D) strategic planning concept
E) consumer business concept

Answer 1

Answer:

Here the correct answer is A) Sustainable marketing concept.

Explanation:

Sustainable marketing concept is a new marketing concept ( which can be defined as a philosophy where producers should find out and understand what is consumers needs and wants and then make decision regarding goods or services to be produced ), which has became a game changer in today's society, where companies and producers have started to realize that they need to meet the needs and wants of future generation , but without messing up the future.

McDonald's have also adopted a similar strategy where they're understanding the demands of new generation and that's why they have added new healthy food options in their menu, they're trying to adopt to the changes in the society.