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shusha [124]
3 years ago
14

McDonald's marketing strategy during the last ten years has added healthy food options to its menu, phased out traditional arter

y-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. McDonald's current marketing strategy best exemplifies the ________.
A) sustainable marketing concept
B) marketing concept
C) societal marketing concept
D) strategic planning concept
E) consumer business concept
Business
1 answer:
stealth61 [152]3 years ago
6 0

Answer:

Here the correct answer is A) Sustainable marketing concept.

Explanation:

Sustainable marketing concept is a new marketing concept ( which can be defined as a philosophy where producers should find out and understand what is consumers needs and wants and then make decision regarding goods or services to be produced ), which has became a game changer in today's society, where companies and producers have started to realize that they need to meet the needs and wants of future generation , but without messing up the future.

McDonald's have also adopted a similar strategy where they're understanding the demands of new generation and that's why they have added new healthy food options in their menu, they're trying to adopt to the changes in the society.

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8 0
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Harvest master, a maker of farm equipment based in nebraska, is planning to send a u.s. marketing manager to lead a product laun
joja [24]

<span>The options attached to the question above are given below:</span>

<span>A. </span>The culture of the host country is likely to be much more individualistic than U.S. culture is.

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ANSWER

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Answer:

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