From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
To know more about integrated marketing communications, here
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First, we calculate for the effective annual interest given the interest in the scenario.
ieff = (1 + i/m)^m - 1
Substituting the values,
ieff = (1 + 0.04/12)^12 - 1 = 0.0407
The effective interest is equal to 4.07%.
The future amount after 2 years,
F = ($6000) x (1.0407)^2 = $6498.86
Answer:
$16,100 favorable
Explanation:
The computation of the direct labor efficiency variance for June is shown below:
= Standard rate × (standard hours - actual hours)
= $23 × (1.3 × 35,000 - 44,800)
= $16,100 favorable
hence, the direct labor efficiency variance for June is $16,100 favorable
The same should be considered and relevant
Quotient Financial Corporation is a secured party with a security interest in property owned by Retail Sales Company. Perfection of this security interest may not protect Quotient Financial against the claim of <u>a trustee in bankruptcy.</u>
Explanation:
A security interest on a loan refers to a legal claim on collateral provided by the borrower ,it allows the lender to repossess the collateral and sell it if the loan goes default
A security interest reduces the risk for a lender, allowing it to charge lower interest on the loan.
Lower interest means that the borrower’s cost of capital will also be reduced.
Quotient Financial Corporation is a secured party with a security interest in property owned by Retail Sales Company. Perfection of this security interest may not protect Quotient Financial against the claim of <u>a trustee in bankruptcy.</u>
