Question

In mid-2010, Hewlett-Packard Company (HP) acquired Palm Computing Inc., a manufacturer of personal devices and smartphones. Before deciding to acquire the company, strategic planners at HP spent time thinking about how Palm and HP would "fit" together, and how the acquisition might change HP's core goals and objectives. The strategic planners were engaged in the ____________ step of the marketing planning process.
A. define the business mission
B. perform situation analysis
C. identify and evaluate opportunities
D. implement marketing mix and allocate resources
E. evaluate performance

Answer 1

Answer:A. Define the business mission

Explanation: Define the Business mission is the processes involved in tying to understand a given business,it helps to know the aims and objectives,the present situation and the impact a given business has.

In the case of Hewlett-Packard Company (HP) acquired Palm Computing Inc., HP will try to know how Palm computing has fared through the years and what impact will it have on his own business objectives when it is fully acquired.