Answer:
Consumer products are usually distributed through four main channels:
- producer ⇒ consumer: the producer directly distributes its products to its final consumers, online sales helped to increase this type of sales.
- producer ⇒ retailer ⇒ consumer: some retailers are large enough to be able to buy in bulk directly from the producers, e.g. Walmart, Target.
- producer ⇒ wholesaler ⇒retailer ⇒ consumer: wholesaler buys in bulk from the producer, then distributes to the retailer who finally sells to the customers.
- producer ⇒ agent ⇒ wholesaler ⇒retailer ⇒ consumer: similar to the previous channel only that an independent sales agent performs the sales from the producer to the wholesaler.
Answer:
The correct answer is C) increasing a product's use by existing customers.
Explanation:
Starbucks is a world-renowned company, and what it seeks precisely with this campaign is not precisely to create new clients. This company tries to retain its existing customers with a highly effective loyalty campaign, however, this practice may also achieve an effect not directly related to its mission: to attract new customers.
Answer:
c. Layoff
Explanation:
Layoff refers to the action of employers terminating the services of an employee. It when an employer brings to an end to their work relationship with the employee. Layoff occurs due to a variety of reasons. It may affect one worker or a group of workers.
A layoff is different from dismissal or firing. Dismissal may be a result of employee under-performance or breach of contract. Layoff occurs because employers need to reduce their salary expenditures.