Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy.The planning team comes up with a list of options for the new mission statement.The CEO stresses that the new mission statement should be market-oriented rather than product-oriented.Which of the following mission statements should the company pick?
A)to create the best possible products and sell them at the best possible price
B)to sell cosmetics products that are hypoallergenic and made only from the finest natural materials
C)to give customers the complexion they dream about by providing a range of products suited to their needs
D)to sell affordably priced cosmetics in every cosmetics product category
E)to increase our market share in the cosmetics segment and increase profit margin
Answer:
C)to give customers the complexion they dream about by providing a range of products suited to their needs
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<span>Carlos is least likely to learn how to role play employee dismissals. This activity does not tie directly tie into Carlos's position as marketing manager. Dismissing employees would most likely be handled by the HR department, not by someone who main goal is to develop marketing strategies. The other choices would make more sense to learn because they are situations that Carlos could possibly have to deal with. He has to solve problems with his position, and he would probably encounter dilemmas and have to use disciplinary actions when dealing with his subordinates.</span>
<span>Checking the list is the correct answer to this multiple choice question. This question deals with macroeconomic theory and the use of an expansionary money policy is likened to checking a list when dealing with economics.</span>
<span>For precooked frozen foods, you will always pay for the cost of packaging and the cost to get the chicken, or labor. This conclusion is always valid if you choose to buy the precooked food from the grocery store, where prices will be marked up for profit, as well.</span>
