All categories

3 years ago

Why is segmentation for a small business more refined than for a large business?

Business

1 answer:

andrew-mc [135]3 years ago

5 0

Answer:

d. identifying local market characteristics can help the business owner better reach the market

Explanation:

Market segmentation is classifying customers into smaller groups based on various characteristics. The characteristics may include age, gender, income levels, preferences, lifestyles, and geographical locations.

Small business operates within a certain geographical area. The business owner or managers probably live in that area. The owner understands the culture, needs, and wants of the customers. The small business can, therefore, provide the goods and services that will satisfy the needs of different groups of customers.

Because a small business operates in a smaller area, its customer's needs are less likely to extremely divergent. Small businesses can, therefore, create more refine segments than a large enterprise serving customers in different regions.

You might be interested in

Jamison Paints makes and sells paint to home improvement stores. Jamison's only plant can produce up to 12 million cans of paint

Olin [163]

Answer:

Jamison's current total cost of making and selling 10 million cans of paint is $75,000,000 and the current cost per can of paint is $7.5

Explanation:

For computing the current total cost, we need to apply the formula which is shown below:

Total cost = Fixed cost + variable cost

where,

Fixed cost = $15,000,000

And, the variable cost = Annual production × variable cost per plant

= 10,000,000 × $6

= $60,000,000

Now put these values to the above formula

So, the value would equal to

= $15,000,000 + $60,000,000

= $75,000,000

Now the current cost per can of paint would be

= (Total cost) ÷ (Annual production)

= ($75,000,000) ÷ (10,000,000)

= $7.5 per can of paint

3 0

3 years ago

Which of these are undergraduate degrees?

dedylja [7]

Answer:

Bachelor's and Associate's

Explanation:

7 0

3 years ago

3. If you meet with a professional buyer who is trained in negotiation, what tactics can you expect the person to use? How would

Volgvan

Answer:

Explanation:

A professional buyer usually has uses many different tactics in a meeting/negotiation in order to get the best price possible or a price that largely favors them as a buyer. Two of these tactics would be to point out negative aspects of the asset being sold while another one would be a take-it-or-leave-it offer. With both of these tactics, the buyer tries to make the asset seem as not worth its asking price and then with the offer, the buyer is making it seem as though the seller will not receive a better offer and tries to make them accept the offer out of fear of missing out on the sale. Personally, the best way I would respond to both of these tactics would be to continuously point out the positive aspects of the asset and stay firm to your initial/needed price point.

7 0

3 years ago

Tanika must prepare a formal report detailing the findings of a year-long study of her company's new wellness program. In this r

Archy [21]

Answer:

a. Compare/Contrast

Explanation:

She would most likely use this organizational pattern because she is writing about employee absenteeism 'before and after" which is comparing and contrasting

5 0

3 years ago

Diego takes home $3800 per month from his job as an interior designer. if his only debt obligations are a car loan payment of $6

Roman55 [17]

Yes, because the sum of 640 and 180 is greater then 760

3 0

3 years ago

Read 2 more answers