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Answer:
Justify your recommendation. From the BCG Matrix we can tell that Electrical appliances unit is a Cash Cow with high market share and stable growth.
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Explanation:
Psychographic analysis and behavioral analyses are examples of methods of market segmentation positioning.
Market research is the process of determining the feasibility of a new service or product through research conducted directly on potential customers. Market research allows companies to discover target markets and collect consumer opinions and other feedback regarding their interest in products and services.
Most business ideas come from entrepreneurs who recognize a need for a product or service.
The psychographic analysis includes personality traits, lifestyle, social class, habits, behaviors, and interests. Each of these unique psychological factors strongly influences consumer behavior. These factors are then used to segment the audience based on their psychographic composition.
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Answer: advertising, publicity, and personal selling- that stimulates interest, trail or purchase by final customers or others in the channel.
Explanation: Sales promotion are promotional activities used to stimulate consumers into purchasing a certain product. Sales promotion usually takes the form of giving discounted prices to customers, giving out extra incentive or gift items, freebies, voucher cards, coupon and other promotional offers which gives consumers extra material benefit when they purchase an item. Promotional offers are usually made during certain periods such as festive seasons, company anniversary or occasionally in other to drive sales or to wow customers.
Answer:
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