Question

Whenever Andrew considers upgrading his personal computer system, he consults with Jeremy, a knowledgeable friend who always has the newest technology. For Andrew, Jeremy is a(n) __________ in the diffusion of innovation curve. Group of answer choices

Answer 1

Answer:

Jeremy is an early adopter in the diffusion of the innovation curve.

Explanation:

Everett Rogers was the american sociologist who developed the innovation curve. According to him, early adopters of new technology represent about 13% of the total population, they are a minority of people.

Early adopters tend to be highly educated people, frequently in technological fields such as computer science. They are also opinionated and tech-savy. Other two qualities that early adopters display frequently is high status and high income. High status because a higher income tends to be correlated with status, and high income because otherwise they would not be able to finance the adoption of new innovations. (New technological devices such as the latest Iphone or a McBook Air tend to be expenseive).