Question

Insufficient sales and changing demographics in a brands currently targeted market may suggest the brand needs to be repositioned. Which of the following brands were repositioned as a result of these critical market changesNikeAddidas

Answer 1

Answer: Nike

Explanation:

Brand Repositioning is a strategy adopted by brands to reach out to more customers by redefining what the company is about. This is geared at making the customers see how the products relate to them.

Nike is an example of a brand that has undergone repositioning due to insufficient sales and changing demographics.

During the last lap of the 1980's, the company had just suffered a major blow in their financial status which led to sales contraction and the laying off of many workers. This led to a series of discussions between heads of advertising and marketing on how to reposition the brand.

Finally, they tapped into the benefits of sports merged with the values and aim of the company of reaching out to everyone, to create the Just do it campaign which had a really positive impact on sales.