Merging and milking brands are examples of creating brand extensions.
Brand extension refers to the process in which a firm markets a new product by using its established brand names. It is a way to take advantage of the company’s already established brand equity to increase the market and reach of the new product.
The assumption is that consumer loyalty, familiarity, brand popularity and reputation of the producer will ensure that the product is readily integrated into the market. Product extension can further help in expanding the reach of the product to new markets and consumer base, and increase overall profit margins as a result.
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Answer:
incentive or reward
Explanation:
incentive pay, time and a half pay for overtime are examples
A Bank account (if bad or good), A Welfare Account (If good, you will no longer receive services.) Card Bureau account can change due to unexpected reasons, can go down or go up.
Answer:
The correct answer is letter "B": Conjoint analysis.
Explanation:
In Marketing, Conjoint analysis or Conjoint Value Analysis (CVA) is a research helpful in determining how individuals value different features of the same product. The analysis aims to measure the utility that consumers perceive from each feature at different levels of the product.
