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Snowcat [4.5K]
3 years ago
6

Cozy Country Market entered the candle business with a unique product: a line of candles made from soy that produce less smoke a

nd lasts up to twice as long as other candles. The firm sold this unique product exclusively to a few niches. The candles were priced twice the cost charged for normal candles. The product was also sold online and in unconventional outlets not dominated by the market leaders. In this case, Cozy Country Market was using a(n) ________ against the market leaders.
Business
1 answer:
sergeinik [125]3 years ago
8 0

Answer:

The correct answer is "indirect attack or bypass attack"

Explanation:

Bypass Attack or indirect attack is when the market challenger doesn´t attack directly a company leader, but increases its market share by attacking the vulnerable market.

Expanding into the untapped markets and innovating the actual product with technology.

You might be interested in
What is the difference between productive and service oriented professions Explain with examples​
Ghella [55]

Answer:

Explanation:

Product vs Service Business

While it may seem to go against traditional thinking, in some ways there is very little difference between product based and service based companies. In actuality, both sell a product. The distinction between the two is that the product business sells a physical, tangible product, while the service business owner sells his skills as the primary product. In the service-based business, customers purchase the skills of a service provider or owner, such as a plumber or lawyer, This type of business has a strong emphasis on the client relationship and makes the customer's user experience very important. Product-based businesses, on the other hand, deliver physical products that are reasonably consistent in quality for each customer, making the customer experience fairly predictable.

Local or Global Consumer Markets

In general, when consumers are looking for new solutions they try to distinguish the different services/products of business and industry in the locality where they reside. As such, businesses need to target their product and service based businesses to the appropriate markets. Consumers located anywhere in the global market can purchase a product via the internet as long as they can have their purchase delivered locally and cost effectively. However, most service businesses can only provide services to customers within their local target market. For example, while a computer store can ship computers all over the world, a hairstylist will only attract clients within a reasonable driving distance from her home or business. As a result, businesses need to consider how their customer base will influence their marketing efforts.

pl. make it as brainliest if it's helpful to you...!!

5 0
3 years ago
Alison Skateland, a real estate broker in Yuba City, California, has recently become interested in the sale of business opportun
Dafna1 [17]

Answer: the correct answer is A) If real property is involved in the sale, the broker (Alison, in this case) usually treats the sale of the business and sale of the land/building as two separate and concurrent transactions with two concurrent and contingent escrows.

Explanation:

The sale of business opportunities may involve the sale of only personal property.

Alison, in dealing with the sale of business opportunities, must remember to inform the purchaser of the various governmental agencies that the purchaser should contact for required permits, licenses, and clearances. These agencies include the IRS, State Board of Equalization, State Department of Benefit Payments, State Department of Industrial Relations, and various other county and municipal agencies.

The sale of a business opportunity includes the business's stock, trade fixtures, and trade name, a competition agreement, and lease assignment. While such a sale also includes the goodwill of a business, a monetary value cannot be placed on the goodwill.

7 0
3 years ago
A farm is currently producing at point C on this curve.
lord [1]

Answer:

the farm would face trade offs in production of apples or oranges

Explanation:

i have a brain and I used it

8 0
4 years ago
King Mechanic is a very profitable automobile repair shop. The company is well known for its great service and involvement in th
Sophie [7]

Answer:

Social

Explanation:

Social responsibility refers to an individual or organization's obligations towards society to protect and preserve environment and natural resources. Organizations are supposed to earn profits without hampering the environment.

Here, King Mechanic earns profit but fails to fulfill social responsibility of disposing used oil safely as instructed in the environmental regulations.

4 0
3 years ago
Strategic alliances refer to a.Multinational firms that have as many different product variations, brand names, and advertising
pentagon [3]

Agreements between two or more independent firms to cooperate for the purpose of achieving common goals such as a competitive advantage or customer value.

Answer: Option D.

<u>Explanation:</u>

Strategic alliance is the alliance of two or more firms or companies with each other. This alliance has been formed by tow or more companies with each other in order to achieve common goals.

But this does not mean that these firms and companies will give up their independence in forming their alliance. The goals for forming this is to earn profits and get access to the market.

3 0
4 years ago
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