Answer:
Advertising campaign.
Explanation:
An advertising campaign is a group of advertisements, commercials, and related promotional materials and activities
, which are designed as part of a coordinated advertising plan to meet the specific goals of a company.
The purpose of the Advertising Campaign Event is to prepare an advertising campaign of any length for a real product, service, company, or business for a prospective client/advertiser.
The critical part of making an advertising campaign is determining a champion theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used.
The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
Answer: True
Explanation:
Sally by taking her business to the internet can now be able to reach a global customer base, therefore this increases her business scope.
This implies she can now reach the same wide range of distribution of customers with a her small business as large companies could, by simply creating a website for her business and placing it on the world wide web.
Answer:
D. is not sending a strong message to investors and creditors that it has the ability to repay its short-term debt
Explanation:
The cash ratio helps measure the liquidity of the company as it shows if it can cover its short-term debt with the cash aand cash equivalents it has. When the ratio is less than 1, as in this case, it means that the company doesn't have enough cash to cover the short-term debt.
Answer:
The correct answer would be lost market share and customers.
Explanation:
When companies start their business and their business starts to boom, they usually get busy in making their products better and better and usually forget to keep an active eye on the competition they have in the markets. Almost 80% of the business owners are clueless about the competition. Due to this negligence, companies start to loose their market share as well as the customers, because they don't have idea about what their competitors have introduced in the market and what strategies they have used to compete in the market.
Answer:
Results are below.
Explanation:
Giving the following information:
Selling price= $1.5
Unitary variable cost= $0.75
Fi<u>rst, we need to calculate the unitary contribution margin:</u>
<u></u>
Contribution margin= selling price - unitary variable cost
Contribution margin= 1.5 - 0.75
Contribution margin= $0.75
<u>Now, we can calculate the contribution margin ratio:</u>
contribution margin ratio= contribution margin/selling price
contribution margin ratio= 0.75/1.5
contribution margin ratio= 0.5
