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REY [17]
3 years ago
7

Which of the following is an objection to relying solely on Return on Market Investment (ROMI) results?

Business
1 answer:
masha68 [24]3 years ago
4 0
The statement that <span>is an objection to relying that solely on Return on Market Investment (ROMI) results is that </span>"ROMI requires knowing what would have happened without the marketing expenditure." ROMI <span> is the contribution to profit attributable to </span>marketing<span> (net of marketing spending), divided by the marketing 'invested' or risked.</span>
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