Answer:
A franchisor is a person or company that grants the license to a third party for the conducting of a business under the franchisor's marks. The franchisor owns the overall rights and trademarks of the company and allows its franchisees to use these rights and trademarks to do business.
Answer:
For question 2, yes it does look correctly proportioned.
For question 1, I am not completely sure on, but it does look like it could be representing strength/power.