Answer:
Marco Antonio's approaches, like Brutus', aim to establish a direct conversation with the public. However, unlike Brutus, Marco Antonio's approach has a very strong emotional appeal.
Explanation:
At the beginning of Brutus' funeral speech, it can be observed that he uses an approach that establishes a direct conversation with the public, as if it were a conversation between confidants. With that Brutus wishes to reach the public's reasoning and has a logical appeal to make them agree with everything he says.
Marco Antonio, like Brutus, also wants the public's reasoning for his speech and therefore also establishes a simple language providing a direct conversation with the audience, but he does it differently. Marco Antonio wants to reach empathy, the emotional of the audience and we call companions, friends, to emphasize this.
