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Mrac [35]
3 years ago
15

________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable po

int-of-purchase decisions.
Business
1 answer:
siniylev [52]3 years ago
0 0

Shopper Marketing involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.

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For each of the procedures described in the table below, identify the audit procedure per­ formed and classification of the audi
katen-ka-za [31]

Answer:

a. Requested responses directly from customers as to amounts due.

Audit Procedure: Confirmation

Classification of Audit Procedure: Substantive procedures

b. Compared total bad debts this year with the totals for the previous two years.

Audit Procedure: Analytical procedure

Classification of Audit Procedure: Substantive procedures

c. Questioned management about likely total uncollectible accounts.

Audit Procedure: Inquiry

Classification of Audit Procedure: Substantive procedures

d. Watched the accounting clerk record the daily deposit of cash receipts.

Audit Procedure: Observation

Classification of Audit Procedure: Test of controls

e. Examined invoice to obtain evidence in support of the ending recorded balance of a customer.

Audit Procedure:  Inspection of records or documents

Classification of Audit Procedure: Substantive procedures

f. Compared a sample of sales invoices to credit files to determine whether the customers were on the approved customer list.

Audit Procedure: Reperformance

Classification of Audit Procedure: Test of controls

g. Examined a sample of sales invoices to see if they were initialized by the credit manager indicating credit approval.

Audit Procedure: Inspection of records or documents

Classification of Audit Procedure: Test of controls

4 0
3 years ago
Sasha has run a small diner near the train station for the past ten years. Six months ago, a chain restaurant serving gourmet bu
fenix001 [56]

Answer:

threat of new entrants

Explanation:

Based on the information provided within the question it can be said that force that has affected Sasha's business, from Porters five forces was the threat of new entrants. This force refers to the threat that comes from new competitors entering an industry with existing competitors. If the barrier to entry of the market is low/easy for these new companies then it creates a huge threat to the existing company's since it allows them to get established in the market fast and at a low cost.

6 0
3 years ago
An economy is operating with output $400 billion above its natural level, and fiscal policymakers want to close this expansionar
antoniya [11.8K]

Answer: reduced by $80 billion

Explanation:

An expansionary gap is when the actual output is more than the potential output. From the question, we are told that an economy is operating with output $400 billion above its natural level, and fiscal policymakers want to close this expansionary gap and that the central bank agrees to adjust the money supply to hold the interest rate constant, so there is no crowding out.

We are also given the marginal propensity to consume is 4/5, and told that the price level is completely fixed in the short run.

To close the expansionary gap, the government would need to reduce its spending. To solve this, we have to calculate the multiplier. This will be:

Multiplier = 1/(1 - MPC)

= 1/(1 - 4/5)

= 1/1-0.8

= 1/0.2

= 5

Therefore, the government expenditure or spending will be reduced by:

= $400 billion/5

=$80 billion

3 0
3 years ago
Charles Schwab in 1971 was determined to build a stock brokerage firm that would be different. He cited that he was disturbed by
Alecsey [184]

Answer:

D) The Agency Problem

Explanation:

The agency problem refers to a conflict of interests between the principal and his/her agent. Agents have a fiduciary duty to act on the best interest of their principal, but sometimes agents place their own personal interest before the interests of their principal.

in this case, the brokers should act on behalf of their clients to make them earn the largest possible profits, but instead they focus on convincing them about transactions that increased the broker's profit and not the clients'.

4 0
3 years ago
An investor owns 5,000 shares of IBM stock, $105 per share. He thinks that there is no large rise and possible drop in price. Th
lutik1710 [3]

Answer:

If IBM stock price rises from $105 to $112, the profit associated with the passive strategy is $ 35,000 and the profit associated with the covered call writing strategy is $ 45,000 .

Explanation:

Shares = 5000

Price of shares = $105

Sell Price = $112

The profit associated with the passive strategy  = $(112 - 105) × 5000

= $ 35,000

Now with covered call also included in the strategy the profit/loss from covered call can be calculated as

Strike Price = $110

Spot Price = $112

Total Shares on which Call options are sold = 50 × 100 = $5000

Total Premium received = 5000 × 4 = $20000

(Spot Price - Strike Price ) × Total Shares

= $(112 - 110) × 5000

= $10,000

Hence Net Profit = Premium received - $10,000 = $20,000 - $10,000

= $ 10000

Hence the profit associated with the covered call writing strategy

= $35,000 + $10,000

= $ 45,000

5 0
3 years ago
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