________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable po

Question

Mrac [35]

3 years ago

15

________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable po

int-of-purchase decisions.

Business

1 answer:

siniylev [52] · Answer 1 · 2022-01-09T06:49:23+03:00

siniylev [52]3 years ago

0 0

Shopper Marketing involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.