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Mrac [35]
3 years ago
15

________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable po

int-of-purchase decisions.
Business
1 answer:
siniylev [52]3 years ago
0 0

Shopper Marketing involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.

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Barney bought a small retail business a month ago. He plans to advertise it with the help of billboards and flyers to attract cu
disa [49]

Answer:

The answer is A. non-operating expense

Explanation:

As he operates a retail shop, such advertising is vital to attract customers to the shops and to make potential sales. We can't treat this expenses as administration or production expenses.

We consider this as non operational because advertising is not an operational part of the operations of a retail business. Moreover, we can't consider it as selling expenses because they are mostly incurred during the sales process.

6 0
3 years ago
Olympia Autos Inc. merged with its competitor Vaca Autos Inc. This allowed Olympia Autos to use its technological competencies a
zlopas [31]

Answer:

Olympia Autos Inc. and Vaca Autos Inc.

This merger scenario illustrates the power of synergy.

Explanation:

Synergy is achieved with Olympia Autos Inc that has technological competencies, merging with Vaca Autos' marketing capacities.  This enable the two entities to achieve more as one than they could have achieved individually.   By capturing a larger market share, the two entities have shown that the combination of resources in pursuit of some common objectives is more beneficial than separate efforts.

4 0
3 years ago
Ship Co. produces storage crates that require 34.0 meters of material at $0.20 per meter and 0.30 direct labor hours at $19.00 p
Shtirlitz [24]

Answer:

Total standard cost = $103.7

Explanation:

<em>Standard cost is the sum of the standard material cost , standard labour cost and standard overhead</em>

Overhead  = OAR × direct labour hour

               = $16 × (0.30×$19.00)= 91.2

Standard cost = (34.0×$0.20) + (0.30×$19.00) +  91.2 = $103.7

Standard cost = $103.7

5 0
3 years ago
Devonte is balancing his checking account. His account statement does not include a deposit of $107.00 that he made on November
Pavlova-9 [17]

Answer:

✓ $1,330.26

Explanation:

6 0
3 years ago
Monetary policy theory says that when the economy is faced with inflation, the government should
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Decrease the supply of credit ... 

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3 years ago
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